5 Year old store - Not selling enogh

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Shopify Partner
6 0 0

Hi Everyone,

 

my store is www.bigbedding.com.au

 

I seem to be getting traffic of about 480 unique Australian visits per month and am getting roughly 9 sales per month so that's a conversation rate of 1.87% (roughly).

 

I want to get more traffic to my store, I am currently doing SEO and am starting Google Advertising this week for a 2 month trial. My budget will be $300 per month and am anticipating a return of 4 sales for the $300.

 

any suggestions on how to get more traffic to my store and also increase the conversion rate?

 

much appreciated and love shopify's community spirit!!!!

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Shopify Partner
1013 44 123

Hello,

 

You have nice store. Here are some tips will help you to get traffic.

 

1. Start Youtube channel

2. Go for content marketing

3. Go for Facebook and Instagram Ads

4. Participate in communities

 

There are lots of other way to get traffic to your if you want more ways please contact here: https://www.mswebdesigner.com/pages/contact-us

 

"Select Shopify Single Small Task"

 

Thanks & Regards

MS Web Designer

Thanks & Regards
MS Web Designer
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Shopify Partner
472 47 238

Hi Anthony_Barone,


General
  • I can see that you have your contact information listed on your contact page. This is easily accessible which is super important, however, I would also consider adding a contact form to the page.
  • You have a local store in your area please try to place the picture of the store to gain more trust.
  • Adding history and what is the idea behind your store can help you grow a stronger connection between yourself and your customers.
  • You can have some promotional activity on the site, offer some discounts and add referral code that can help the first time user to gain discount on second order.
Homepage
  • If the social media icons/links at the footer can be opened at the new tab instead of the same tab upon click. This will ensure your visitors/customers stay on your store while checking out your social media presence.
Product
  • The product images are of good quality, but they're not standardized. Some photos are smaller or bigger than others.
  • The backgrounds of the pictures need to be consistent.
  • Take your own photos or select and edit photos to have a more professional, standardized look.

Hope you found this helpful, if so please click "like" below to let me know.


If you need more detailed feedback, you can use our free analyzer tool. To use tool please click here.

FnLabs?

We are specialized in app development and theme customization for Shopify Stores. Our focus is on providing customizable and user-friendly apps to help store owners grow their business.
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You have posted a few time asking for store feedback. Maybe the issue is not your store and the traffic you are getting to your store?  Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. You can easily spend $100 to acquire one person for the mattress industry as your AOV is so high

 

When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook. 

 

Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.

 

Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.

 

Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.

Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know

 

We help ecommerce brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia. We also help with Conversion Rate Optimization: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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