I have been working as a photographer for 3 years now with my IG being @Roamwithnick. I decided to sell my prints as side income and built my shopify store myself to cut down on costs. the store link is www.roamwithnickprints.com.
The issue I face is that I have had around 500 visitors since I launched first of August with 3 add to carts and no one checking out. I understand that most stores conversion rate is 1% so that would mean every 100 visitors you should get a sale, so with 500, I should have had 5 sales. I have put out ads on Instagram and Facebook but obviously, none have resulted in sales. I really struggle to understand what it is about either the site or the people and why no one is converting let alone adding items to their cart. I have this app on my Shopify called lucky orange and it shows that most people leave after a minute or so and some spend 5-10 mins on the site.
Any feedback would be amazing
thanks so much!
Hyde here from Shopify. Excellent question!
First of all, you've done an amazing job. Your site looks great. Your photography is stunning.
You're encountering a common problem: the product is fantastic but the sales aren't happening. A large part of the reason for this is because no one really buys a "product". Your customers are not simply buying your product, they're buying what your product represents. Your product needs to mean something to them. It needs to appeal to more than mere aesthetics, to vanity, to comfort, or to convenience.
Truly successful products are a symbol of a worldview, a philosophy on life. That might sound grandiose, but at its core it is true. That's why Nike doesn't just sell sports clothes, they sell "Just Do It" - a call to action for the average consumer to develop their inner athlete. It's why Apple doesn't simply sell computers, it sells "Think Different" - a call to action for the average consumer to express their individuality by owning an Apple computer.
They're buying membership into a tribe, a mission, a community.
Your website is only part of the journey your customer must take to become part of that tribe. There's a whole narrative that needs to be built up around your product. You need to create a mythos around your photography.
There's a fantastic book called "Zag" by Marty Neumeier, that I cannot recommend highly enough. I'd strongly advise you to read it. In it, he outlines great methods of whittling down your brand's purpose. I'm going to borrow from this book to give you an idea of where you might start:
1. A brand is not your logo, or your website, or your content. It is your reputation with your clients. It is what your customers think of you. It's the passion they associate with you.
Therefore the first idea with a new brand is to reverse engineer this, by trying to determine what it is exactly that you want your customers to think and feel about your brand. The passion for your underlying brand. So I'd like you to outline a faux "obituary".
Marty uses a pretend new wine bar as an example:
2. You now need to whittle this down to a core purpose. This is the fundamental reason your brand will exist beyond making money.
Google's stated purpose is to "organize information and make it accessible to everyone". Disney is looking to "make everyone happy". The fake wine bar purpose might be: To bring people together through wine education.
That's 7 words. Try to get your purpose down to less than 12 words, and we've got your core passion.
3. What's your vision?
Our example wine bar's vision might be a bar (or bars) that has a hundred wines from around the world, all available by the glass, in a constantly changing menu. They see happy groups of people learning about wine, talking about wine, and swapping stories about food, travel, and cultures they've experienced.
What community do you see your new brand forming? What contribution is it making to the world?
4. You need to now develop that element that really distinguishes you from your competitors.
So please complete this sentence:
Our brand is the only ______________________ that ____________________.
If you cannot identify what it is that only your brand can do those others can't, it will make carving out space in the marketplace that bit harder.
Here are some examples:
What: The ONLY motorcycle manufacturer
How: that makes big loud motorcycles
Who: for macho guys (and macho wannabees)
When: mostly in the United States
Where: in an era of decreasing personal freedom
OUR PRETEND WINE BAR
What: The ONLY chain of wine bars
How: That builds community around education
Who: for men and women of drinking age
Where: in cities and progressive towns
Why: who want to learn more about wine
When: in an era of cultural awakening.
You see you can change the order of the essentials, but the point is to refine your audience, the reason they might engage with you, and the context they're operating in. I think this is a great starting point, but there's plenty more that we can then look at to define the branding, the content, the community outreach, and the strategy. You know your potential customers, the context, and the hook better than anyone else, it's just a question of uncovering it.
I hope this helps. We’ve also put together a whole section here on our blog that deals with optimizing your conversion rate. There’s one blog in particular here that deals with ways to increase your conversions that I would recommend.
Let me know if you have any further questions!
All the best, Hyde.
Just looked your photographs are really amazing the design is also very good of your store to increase your sales I can suggest you about an application name Descrii with the help of which you can write your customised and unique descriptions for your photographs and maybe the help of which you can increase the the traffic as well as conversions on your Store.
Descrii, descriptions generator generates unique and great quality product descriptions, which increases the trust of the visitors and adds a sense of professionalism to your store.
I hope this will help you to increase your traffic and sales. Here the link is -
Right now I can only point out things I see, but it literally could be anything and it doesn't necessarily have to be with the design of your website.
In fact, I quite like your website. You have an awesome product and it's designed well. It seems fast, the items have reviews set up. I went through the purchase steps, without buying anything and it works well. However, I have some suggestions. I encourage you to create a logo that isn't just text. This can create more of a recognizable brand for your prints. I also checked out your Instagram and you have a great following. I'm not sure how often or the extent of your promotion on there, but leading people to the site from your stories or posts about it would be great.
My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives, not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We could look at where the traffic comes from and why.
If you would like, I can provide a free analytics consultation which involves:
If you are interested in working with me and getting some consultation just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.
It’s frustrating to have people visit your website but then not convert. This is a common issue, and there are definitely things to do to figure out what’s going on. My colleague tackled this very subject in her latest Website Analysis video if you want to take a look: https://youtu.be/ssmhY8OlJfg
I’m actually one of the founders of Lucky Orange, and I’m glad to see that you’ve been able to use our visitor behavior insights! You’re already ahead of the game, so to speak.
Let’s jump right in. To start, I would suggest evaluating your dashboard. If your trial has expired, please let me know and I can reset it for you if you’re interested.
The reason I suggest looking at your dashboard is to look at a few things:
Let’s move on to feedback.
For reference, I’m on the “A Golden Sunset” page. This is definitely where I have seen a fairly large issue.
I found a huge issue that may be preventing a lot of your visitors from converting. The plugin you use for the “# people are viewing this right now” is glitching.
It’s updating constantly, which makes the page refresh on a near constant basis. The Login, Search and Cart buttons keep moving, and the ability to increase or minimize the quantity of a product flash. Meanwhile, the photo itself is flashing as well. Worse yet, there’s no ability to scroll!
Eventually it stopped, but then the Add to Cart started blinking. I get that you want to grab attention, but it may actually do the opposite. Test making it a static CTA and watch recordings to see what happens.
Also, put information about shipping under the price. Even though your banner promotes the free worldwide shipping, you can’t guarantee that people see it. Highlight it here, too.
Let’s talk about your description here. You have 230 words of description, which is very heavy! I imagine that there are details here that your average visitor doesn’t care about.
What they want to know:
Other things I noticed:
You are on the right path here, and I think you’re going to be seeing those sales soon. If you need any help with Lucky Orange, please let me know!
I hope this helps, Nick. Good luck!
Cheers - Danny
I know we have already spoke through email just thought I'd paste the video review I did for you so other people can get some value from it also
WEBSITE VIDEO REVIEW
Hi @Roamwithnick !
Welcome to Shopify and I wish you good luck!
1. You have done such great job, I like your homepage. It looks very professional and eye-catchy.
2. If your website is credible, you’ll be able to generate more site traffic.
One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.
If you have the means, you can use celebrities to promote your brand.
That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.
3. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
4. Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases.
5. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
6. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
7. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
8. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
I hope your business is going well during this difficult times. I checked your store website you are having really admirable products in your Store.
There are so many ways and techniques to convert your traffic into sales like Social media allows ecommerce brands to show authenticity and associate an emotional connection with their products.
I want to remind you about an application named Descrii,which is a product description generator it will also help you to Increase your trustworthiness
Make your store look professional and reliable. So, the customer will get a perception of a reliable, trustworthy, and honest website.
Here the link is-