5000 store visits over 1 million ticktock views still no sales, help!

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Hi

I have created a dance turn board (turni.com) it has received great feedback however I am still yet to gain a sale. I have promoted my product on tic toc and instagram with great feedback 'love it', 'I want this' but we are not selling. Even with promotional sales customers get to check out but don't proceed, any feedback appreciated.

Luci

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