My name is William I am the proud owner/operator of Apex Gaming PCs (www.apexgamingpcs.com). We build custom high-end computers at the fraction of the price of other companies by slashing labor costs through internship programs. It's really a pretty cool business model.
Regardless, this last week my store has had issues. Like the title states, we had 68 people add to cart, 18 reach checkout and one person convert. To me, that's a HUGE red flag, and I am not sure what I am missing. Any feedback is appreciated.
Nick here from Shopify.
Firstly I want to say your store looks great and professional. From the outset, the picture quality is good for the homepage and it looks very professional. There are definitely a few aspects which I spotted that could be altered to try and help improve your conversion rate.
I did a test and added a product to the cart and followed all the steps (bar the actual purchase) and everything did seem functional. I didn’t suspect there would be any issues, but always best to be sure, but it doesn’t seem to be anything with this aspect. I just wanted to mention I tried this to you.
I hope this helps and gives you some guidance and direction on some next steps. Is there anything else regarding the Shopify platform you have any questions on? If so, don’t hesitate to let me know.
All the best, Nick