I have spent around 100 dollars on Facebook Ads and seem to get an ok amount of clicks, yet no one is buying my product. You might recognize me since I posted for review some time ago, but I was wondering if there was someone who would offer me ways where I can specifically improve the website and the shop. I have turned off FB ads for now as it is burning through my money and not getting a single sale! Thank you so much for your time :)
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
One thing to consider is adding a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
Also I noticed that you don't have a FAQ section. Adding an FAQ section to your store can help your customer more easily be able to find a solution to their problems without asking you. This will help long into the future so you don't need to spend so much time on customer support
After looking I couldn't find a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
After looking I couldn't find an always visible buy button. One of the biggest reasons people don't buy from online stores is because it's a hassle to checkout. We want to be able to reduce all friction that could potentially cause a customer not to buy. I recommend adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales to your site. It's an app that will make your buy button always visible. If they buy button isn't always visible on your site, your customer will have a hard time trying to buy from you. And even if they still are able to checkout, it can go a long way in helping them have a positive experience on your site.
But seriously your store is actually really great, and I think just a few minor tweaks could really go a long way.
If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers
To learn more visit https://www.answrly.com/