Hello Shopify family,
I would love some feedback on my store: https://whoopeetoys.com
A little background:
I started the store just under 2 months ago with the hopes of offering dropshipped toys to consumers all over the world. I'm leveraging Oberlo and so I decided to go through their free course. It has some great insights for just starting out with one of the main ideas being to start small (< 6 products). This allowed me the opportunity to order the products I was planning to sell in the store, get some great product shots, and potentially create product videos.
What have I tried (development / products):
I worked with a freelancer on the logo/branded elements of the site.
I hired a separate freelancer to give the store a good aesthetic edge at the very beginning of the site rollout (Fiverr). They simply installed the Turbo theme and then proceeded to write a bunch of grammatically incorrect home page content AND page content. They also added toys / products that they thought went well for the site. Finally they added a few apps that I later decided to remove due to performance issues AND the lack of their actual use on the site. I went through the the site and updated all of the copy, except for the product descriptions. BUT I liked the look and feel of the theme so I kept it.
I hired a freelancer to work on 4 product descriptions for the featured products on the site. I wanted to test out the viability of these products before ramping up with more products. (https://whoopeetoys.com/collections/frontpage)
I'm currently working with a freelancer to improve the speed / performance of the site. I know how important load times are to keeping users on your site.
What have I tried (marketing / advertising):
I ran a small Facebook ad as a test to see if it would bear any fruit. I got a few sessions but no sales there.
I currently am running a Google Ads campaign that I will let run through the end of the month. I've seen better traffic from Google, along with user time on the site, so I will likely ramp those Ads up if I can figure out how to convert the traffic.
I would love to have feedback from the community on what I can improve / change to invite sales to the site? I am also opening to hiring another freelancer that can help me with the improvements they have in mind.
Hey there, @devonlambert!
You’ve tried so much but with no results. That is a tough position to be in! You’re trying to throw a dart blind-folded. You have all of these sessions but no sales, but you don’t know why.
You need to use visitor behavior. There’s no way around it. You have to be able to look at what your visitors are experiencing and dive into their experiences and engagements to get a better picture of what’s happening. You have to know WHY someone isn't converting in order to know what to change.
Let’s start on the homepage:
For reference, I’m on the Stunt RC Flip Car page.
Wrapping it up
I hope this helps! Good luck!
Cheers - Danny