A Lot of Visits but No Sales

vicguimaraes
New Member
1 0 2

Hey guys! Could you take a quick look at my store and give a feedback?

I launched it only a week ago, got lots of sales on the first day and I knew sales would decrease a bit, but I still get a lot of visits. I just want to understand why so many visits but no sales. Thank you so much.

It's www.foureleventhrift.com

 

This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 80.000 active Shopify merchants.

I have some recommendations below:

1. Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Show featured collections 

I notice that your store provides different collections but on the home page - where customers initially can visit, there's no collection to be displayed.

You can add a section to display some featured collections of your store

You can consult my Haute collection template

Haute Couture – PageFly 2021-03-05 08-16-57.png

1.3 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

1.4 Add a benefit bar

You can add a benefit bar like my Brookwood template

 

Brookwood – PageFly 2021-03-01 11-03-09.png

 2. Collection page

I take this page for example https://foureleventhrift.com/collections/tops

2.1 Add a secondary hover image on each product image

I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection. 

2.2 Use the Load more button instead of Pagination

All Tops – Four Eleven Thrift 2021-03-05 08-25-10.png

Instead of switching to many pages, go and back, you can replace the pagination with a Load more button. Therefore, customers do not have to change too many pages to see all products, they can press the Load more button to see all products on 1 page. This helps customers easily compare many products and see the wide range of your collection.

3. Product page

https://foureleventhrift.com/collections/tops/products/white-oversized-blazer

3.1 Add a quantity option

By adding a quantity option, customers can add more products to their cart without spending more time to add and then back and add again if they want to buy more.

3.2 Add a review gallery section

A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. As I mentioned above, Loox and Yotpo are good.  

What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly. I also have a post of feedback on good factors of a high-converting store, you can check here

https://community.shopify.com/c/Feedback-On-My-Store/Store-Feedback-by-Shopify-Expert/td-p/1036094

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly.

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AiTrillion
Shopify Partner
2833 165 528

Hello @vicguimaraes, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.

- There is a blank space in the header on the homepage. It should not be there.

- Create a drop-down menu in the 'Shop' option. It will make your store easy to navigate.

Here are some addons that you need to do in your store:

- Add a loyalty rewards program. Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store, and many more.

This will help in doubling the sales as when you give loyalty points to your customers they will come again to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

- Retarget customers with a help of web push notifications. Send push notifications to your customers even when they are not in your store. This helps to bring back customers to your store and helps in reducing the bounce rate.

- Add reviews on the product page. 90% of people read reviews before making a purchase.

- Add a newsletter sign-up popup with a discount code to entice people to sign up which will help you to retarget them later and will help in conversions. Make sure to reach email marketing automation to reach your customers. 

 

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this helps!

Sachin D | Shopify Growth Expert @ AiTrillion

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Hi @vicguimaraes ,

There is no facebook pixel installed on your store. How are you driving traffic? 

Is it through seo or social media post. I would recommend you to start creating some prospecting  campaigns to get some initial traffic to your store. Or if there is some good traffic say 10k/month then start re-targeting your audiences. 

 Retargeting would surely help you, as you say people are do visiting your store but isn't completing the purchase.

 

Thanks,

Addyz

Addyz is ad optimization and automation platform for facebook and Instagram ads. Addyz allow store owners to create proven campaign strategies and branded catalogues to increase ad efficiency and boost sales
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Arunesh
Pathfinder
74 6 28

hello @vicguimaraes 

Hope you are doing well. Congratulations on your store!

Surely it's a beautifully designed website but I believe there are a few things which could be made better on your store. I am going to mention them down below. Kindly have a look and work on them if you agree:

  • The brand logo is too big. You might want to reduce its size. And make the logo sticky.
  • The banner image is not so attractive. You can design a better one!
  • When viewed on mobile (smaller resolution devices), it looks more like a blog than a shopping website.
  • You can add some products on the Home Page with a kink to buy.
  • The reason that your sales are decreasing might be anything, you should probably work more in improving the services and quality of your products. 
  • Try to target only the relevant audience. (Use Google analytics)
  • Make sure your ads are placed in good spots.
  • The product descriptions can be made better. A bit more specific.

We at Descrii offer similar services to start-ups at a very reasonable price range. Our team consists of some very talented professionals. And we will be obliged if you give us a chance to be a part of the beautiful journey of your store that lies ahead. 

What You’ll Get - Simple, easy-to-understand, and to-the-point product descriptions that will help you boost your sales, increase product reviews, and increase the overall conversion rate of your Shopify store. These descriptions are not just product descriptions - they are more than that. Also, we brainstorm growth ideas for your products or services.

Well wishes!

 

 

Arunesh Kumar

Marketing Officer, Descrii 

Visit Our Website-  https://descrii.tech/

Find us on Shopify store-  https://apps.shopify.com/descrii-smart-descriptions

Contact-  hello@descrii.tech

Descrii Description Generator
Regards and Well Wishes!
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collinsmbaka
Excursionist
29 1 7

Hi @vicguimaraes 

I don't know or understand your market but I think not having enough products could be a reason you're not seeing much sales.

Also, I noticed you don't have your collections on the landing page.

I thought this was a collection of new items of the images.png

I thought that was it but on clicking, I found they are products. Maybe you should show your collections on the landing pages like that.

Why are they labeled 'NEW IN'? that can be confusing.

I hope you find this useful.

Collins Mbaka | Support Specialist @ Ultimate Search and Filter

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I would suggest you to start using fb campaigns to get some traffic to your stores. There are 1000's of e-commerce stores online. If your are competing with this already established shop only on the basis of seo or social media posts maybe you are not going to get some real results.

You will need to put your products in front of users, and paid fb campaigns are the quick way to achieve that.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

  • Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
  • Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
  • Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
  • Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
  • Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
  • Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It will help you create branded catalogues and full funnel campaign strategies to increase your conversions and roas.

Addyz is ad optimization and automation platform for facebook and Instagram ads. Addyz allow store owners to create proven campaign strategies and branded catalogues to increase ad efficiency and boost sales
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