I just had look into your website, It's looking good. I observed few points on your website, I hope those are helpful for your website.
-> You can add about us page, it’s about the reader. Readers want to see what you can do for them for an entertaining show or a comfortable rental, you need to prove to them that you offer what they need.
-> You have less niche, Increase you products then viewers spend more time on your website. If you want to increase your products try Shopify App.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> And Another chance to build conversions includes putting a "trust badge" on a checkout page with the objective of persuading potential customers that the process is safe and secure. As online misrepresentation rises, it's critical for customers to feel secure.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> Have you create your website social media pages? I am unable to find. And if you have you can show them under footer section. I suggest you can use Facebook Marketing and Instagram marketing.
In Facebook Marketing
-> Optimize Your Profile Picture and Cover Photo of your company logo with high resolution.
-> Fill Out Your Facebook Bio.
-> Set a Consistent Posting Schedule.
-> Schedule Your Posts at the Optimum Time.
-> Use Video To Attract Your Audience and Target The Right Audience Using Facebook's In-App Targeting Features.
-> Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.
-> Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.
-> And I suggest you can use Instagram Stories To Stand Out In The App.
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
Hope you are doing well.
I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?
Another Thing you could consider: Not all traffic is good traffic.
Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.
Here are some areas where you could consider working on
I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.
Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.
You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.
Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.
Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.
The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.
Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.
People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!