A lot of Initiated Checkout, few conversions

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Hi!
I started my store https://prohorame.online/ about and half months ago  The initial idea was to use a facebook page ( https://www.facebook.com/prohoramemedia/ ) with an important audience in Greece to drive free traffic to my shopify store. 

The result has been 27.000 store sessions, 122 added to cart, 60 reached checkout and 6 conversions. Most of the conversions happened within a week because of a viral post, but then it has followed two weeks without any conversion at all.

I understand that a huge amount of the store sessions was low quality traffic, but still I can't figure out why I got so few conversions out of the added to cart and checkout.

On the other hand I spent around 100 euros in paid ads first in Greece and then Canada, UK and Australia but zero conversions.

My main concern is, how is that when people reach checkout they abandon so dramatically?

Thanks

 

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Shopify Expert
1345 111 181

Hi,

 

Some points for your store,

 

1. Announcement bar for Discount for first time purchase.

 

2. The header can be more attractive 

 

Point 3 and 4 see screenshot

3.jpg4.jpg

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