A lot of initiated purchases but NO SALES!

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Hi there.


I started my facebook adcampaign 4 days ago and I am getting very good looking results. I have a good click-through rate of 3.2% and I have a lot of ad to charts (58) and a lot of initiated purchases (53) but I only have one sale.


As a payment provider I use Stripe and Paypal. I tested both of them and they worked flawless.


here is my website: www.pressglove.com


I don't know what to do about it and It's really frustrating. :(