A lot of traffic but no sales

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New Member
4 0 0

A lot of traffic but no sales, could you please give me feedback on my site. www.pmfashion.de

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Trailblazer
183 6 21

Hello and welcome to Shopify,

Where are you advertising your store?

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Shopify Partner
322 28 131

Hi @pmfashion00 

 

The items on your store and the site overall looks pretty good. You have all the essentials covered and one can tell you put a lot of effort and hard work into it.

I have taken a couple of notes that could enhance your site,  and here they are: 

 

Homepage 

-Everything looks neat and nice aside from the Instagram gallery that you have at the bottom of the page. The posts are not clickable as well as the title. make sure the posts open up once clicked and the title of the gallery redirects to you Instagram page or opens up a whole gallery on a separate page. Unfortunately, it looks broken now. 

-The collection Zuletzt engesehen looks random, place it into the container or place in the center if it is the only item. 

Screenshot_21.png

 

Product page 

-the text with product description is not the best thing to display at the very top. Maybe consider placing lower than the product image. That way a percon sees the up close of the product first 

Screenshot_22.png

and then the details. 

 

2) For providing your visitors with testimonials and social proof put a review function. It is proven that 98 % of people read reviews before making a purchase, so it is crucial for every site.  Growave offers such function along with 10 other marketing features all in one. 

 

Very important note: 

The page loading speed on mobile is 25/100 which is pretty low. I highly recommend working on  improving it. You might now that most of the people use mobile phones to browse, so it is important to consider that. 

 

I think that is it as for now, if you need additional help, feel free to ask. 

 

If I managed to help you, please let me know by liking this post or marking it as a solution. 

 

Good luck! 

 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
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Shopify Partner
1704 107 372

Hey PM Fashion,

The search bar is not enabled and hence not visible on the homepage. Some other keen observations regarding your store are as follows:

  1.  Proper discounts need to be offered for better customer engagement.
  2. All discounted items should be clubbed into a seperate "Sale" section.
  3. "Sale" tags should be attached to all discounted items. 
  4. Testimonials need to be added for better brand promotion.
  5. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  6. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.

    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparqs Free Starter Plan for upto 1000* products.

Hope the store soon begins converting visitor traffic into a lot of customer sales.

Neha :)

Sparq is a fast and beautiful search solution for Shopify store owners. It allows store owners to upgrade their default search to an extremely fast, more user friendly and feature rich search
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Shopify Expert
277 13 53

Hi PM Fashion, 

 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

 

Header & Footer :

Customize your header and footer with specific functionalities. Your header should offer a smart search bar where people can type in the products they’re looking for.  Example of Good Header 

Also, create a slide out cart, a cart icon with item calculator and let your social links open in a new tab so your customers don’t have to leave your store to check your social media pages. Footer can be more professional, functional and responsive and your newsletter must be added so people who follow can have the your brand can subscribe to receive more updates.

 

Home Page :

A lot can be done to your homepage to make it more informative & attractive. Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows, featured collections, display instagram feed and make your homepage SEO friendly to increase your site traffic and conversions.  Example of Nice Home page  

 

Collection Page :

Your customer views this page to have an in-depth view of the products and services you offer. Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views,,2nd image on Hover,announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.  Example of Good Collection Page 

 

Product Page :

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page 

I’d suggest you to try our all-in-one app, MS Complete Cart Customizer that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

 

Cart Page :

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. You can also install the all-in-one MS Complete Cart Customizer app If you want to get all these features and more in 1 app so you can easily reduce cart abandonment & improve conversions.

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.  Example of Good Functional Cart Page

 

Integrations on your store :

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

 

Besides these tracking methods, make sure the following is included on your store:

  1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them.
  2. Security badges must be there for authenticity purpose and sale pop must be there for customer engagement
  3. There needs to be a strong color coordination among all the colors used on your store. Try to use the same or similar colors used in your logo throughout your store and in the social media business page banner or cover picture you create.
  4. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
  5. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. Sample
  6. Multi currency option must be there for ease of the different country zone customers
  7. Optimize your user experience with easy navigation, proper spacing, alignment, font and color coordination.

Hopefully I managed to help you. Hope your store starts getting sales and conversions very shortly.

Good Luck :)

 

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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Shopify Partner
1053 52 157

Hey @pmfashion00 

If you are having traffic but low sales this means you might be having a high bounce rate. It’s good to display testimonials on the homepage and add Q&A to establish authority and influence visitors with user-generated content. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A. You can have a review button on the homepage which makes it easier for customers to review and go through them. You can give loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again on your store to make a purchase in order to redeem those points which will double the sales. This is how you can increase conversions and sales.

 

If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

Here is the Shopify app store link-  https://apps.shopify.com/aitrillion  

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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Explorer
68 4 14

Hey @pmfashion00  ,

I can see that you have information about shipping, Returns & Refunds, which are all very important to have and increase trust with shoppers. I had a quick look at your store and some of the pages and the design of the store is wonderful. I can see that you have fantastic collection of products.

 

Here are some ideas you might want to consider or look at that could help getting more sales :

1) You can setup Facebook & Google ads to attract sales.

2) You may want to think about adding product reviews. Reviews are essential for any eCommerce store as it helps sell more and creates immediate trust with shoppers. Be sure to check out our review app. 

 

You can read more about our app here. And also see some of our display widgets in action on our demo site.

 

Hope this helps :)

 

Kind regards,

Yusuf | HelpfulCrowd Product Review App and Q&A

Turning More Shoppers Into Customers

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