Your store is very neat and clean, and that is exactly what a store selling skincare should feel like. You did great job with first expression and with delivering information to your potential customers.
There are a couple of things I recommend adding and switching to make sure you do not splurge on ads with no sales.
In no particular order :)
- Add a favicon. I have never seen a nice brand that has the default favicon. It definitely looks unfinished and even unprofessional. Aaand you already have a great logo, use that as a favicon.
-Make the follow us on Instagram sign clickable to drive traffic to/from Insta as well.
-Add an About Us page. It will work as a huge testimonial. Being sincere and transparent with your customers will do magic. Add your story, why have you even started this business, have you tried the product yourself, why people should buy from you and not from the dozens of brands that are being aggressively promoted on Instagarm and even add photos if possible.
-Skin care is a huge thing nowadays. You can write articles and create a nice blog. It is an underrated feature for some reason, but by using keywords there you can drive more traffic. OOOR you can write small posts on your Instagram account and attract people there.
- Make accounts optional on Shopify admin panel, to give your customers an opportunity of logging in. You will gather a rich customer base that way. Do not miss the chance.
-The 50% discount might do great and might not. Big discounts for no reason can devalue your product. If your tool is more affordable than the other ones on the market, let people know why.
-As for the Reviews, I recommend using Growave, it offers Social Reviews with automated emails, Instagram, Wishlist, Social Login, Referral program and 5 more marketing tools all in one.
When it comes to singe item store, you have to realize that your niche is not as big as would be if you had 50 items. That is why, consider smart ads and work in partnership with brands that sell complementary things.
Hopefully, I managed to help you, if so, please let me know by liking this post.
If you need additional advice, feel free to ask.
Hey Face Favour,
"Free Shipping Worldwide" should be written on the header template instead of "Free shipping on all orders" to highlight shipping discounts. The currency converter is a must as you deal with worldwide shipping. Some other keen observations regarding store improvement are as follows:
Wish the store performs very well after launching.
1. Being a single product store I would suggest you add a convincing video showing the use of the product.
2. Add slider images in the first fold of the homepage.
3. Add a Favicon.
4. Change the font style.
5. Add web push notification, loyalty reward program, chatbot, countdown timer. It will help to entice customers and will convert visitors into prospective or paying customers. Start giving loyalty points on activities like on signing up, allowing for push notifications, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
6. For reviews, you can install AiTrillion.com. It has Separate product reviews and store reviews and Q&A with Ai powered solutions which turn your customer content into sales by collecting and leveraging reviews and will also enhance SEO and ranking. It has a rich snippet along with the product review gallery and product review page. Generally, rich snippets have a much higher click-through rate. If the click-through rate of your snippet increases, the amount of traffic generated will then be higher. It has an in-email review form. You can entice your customers by giving them loyalty points on leaving a review which will help you to boost sales and collect more and more reviews with the help of this app.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
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