I have been seeing quite a lot of potential customers spending time in my shop and adding items to their cart. But the conversion to purchase is basically 0%. I can't seem to figure out what the problem is (or maybe this is normal and I just didn't realize). Would appreciate any advice. The shop is shop.designwithfriends.com. The question is mostly regarding the wall art as that is the category that most people are interested in.
Hey there, friendesign!
Your experience is really frustrating, and I’m sorry you have to go through it. You have a really great store with fun products.
For your Wall Art collection, a few things stand out to me:
Since you’re seeing people add products to their carts without checking out, I would suggest turning to heatmaps (to see where people click and scroll) and session recordings (to watch what happened during a visit).
In particular, pay close attention to:
Another thing to consider is to engage with customers:
A few other things:
In this situation, visitor behavior is going to be the secret weapon. If you can see what is going wrong or the pain points visitors experience, you can understand what you can update/improve to save the sale. Lucky Orange has heatmaps, session recordings, chat, polls and more with a free trial (no credit card required) and plans that start at US $10/month.
Good luck, and here’s to growing your store and business with visitor behavior!
Great store so far and it's really beautiful to the eye..... you are headed in the right direction at least. We work we 3 kids brands right now selling clothes, toys and PJs, which gives us a unique insight into what parents want to buy across all 3 sites.
How many visitors is a lot? Are we talking about a few hundred people or 5,000 people each week? If it is the latter, then you are not targeting the right people for your store. Not all traffic is created equal. If you are using Facebook / Instagram ads or just posting to social media. I would consider switching to Google Ads to run targeted campaigns reaching new parents.
There are some clear ways to take your site up a notch and drive more sales. All the kids brands we work on are seeing massive growth right now while everyone is stuck at home. Here are changes I would look at making....
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
You have a great store with very neat and cute wall arts. It is easy to browse in, professional and totally trustworthy. I have worked with a lot of sites that offer wall art, however, your is quite unique since you are selling ones for kids mainly. And that is actually an amazing chance for you to work in partnerships with other stores that sell kids toys or home decor. To do that, you can simply search for sites on Shopify (they usually create lists of sites based on their niche) and reach out to them. It will help get more relevant traffic that will most likely convert into sales. The types of partnerships can be various, you can do giveaways, feature each other, add as a partner product, provide mutual discount, you name it :)
Another thing you could do is run a referral program, so your customers are motivated to share your products and bring even more sales.
Besides, I recommend working on the functionality of the site. Add features that will enhance trustworthiness of your sites and make it user-friendly.
For adding that you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instgagram, Discounts etc.
There is a free plan available also, we are offering a discounted prices at the moment.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
I would suggest to check your check out process. Is there any hurdles? I would recommend to make the checkout process as simple as possible for your shoppers.
Also work on to build customer trust, add some trust signals. Trust Signals build customers trust and help users to feel more secure in their buying decision.
Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
Create a sense of urgency: Creating a sense of urgency helps increase sales when used in moderation. Take a look at your sales funnel and see where you lose the most leads. Making people feel as if they’re about to lose a great opportunity is a powerful way to drive conversions.
Call of Action Placement: You need a strong call to action to gain people’s attention and to convince them to act. Try to use good CTA to increase conversion and sales.
Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.
Mobile Score: Your google page speed score is 57. It should be 65-70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Live Chat Support. Integrate live chat support on your website. A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers.
I hope you like my feedback. Thank you!