I need some advise, since launching my store, I've never really had great conversion rates - maybe around 1 sale every other day, over the past week or two I'm really struggling. I've not had a sale in 4-5 days and am getting extremely low ATC rate too. Sometimes only 1 or 2 ATC, with obviously 0 purchases. I need some help as I'm not sure what is going wrong and obviously need more conversions.
NOTE: I am not looking to buy any one's services on completely redesigning my store or your "amazing" way of making $1000s I just would like some advice on what I could possibly do differently.
My store: https://www.wearlycollars.com
Hey @LewisFellowes , welcome to Shopify family
I checked your store and would like to share a few tips and feedbacks
Feedback #1: Add an 'About Us' page. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers.
Do give a read to this article: https://www.shopify.in/blog/how-to-write-an-about-us-page
Feedback #2: Invite customers to be part of your community. Also having a blog, getting out articles and having fresh content once in two weeks will allow you to drive traffic, help in starting conversations and build credibility.
Tip #1: I suggest you try adding some kind of stickers/badges to showcase stuff like trending, running out fast, back in stock, hot seller etc. Apps in Shopify app store can help with this by making the process very easy & simple. With labels/badges, you'll be able to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales.
Try out this and let me know if you want any further help, I'm always happy to help.
PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...