Hello! I am a new shopify store owner. I just recently put out a Facebook ad and I have gotten around 230 visitors to my store. However, I do not seem to have orders or even added to carts on my analytics page. I have done lots of research up to this point, but I can't seem to find out what I may be doing wrong. I was hoping to get some honest criticism on ways I could improve on either my marketing or my store. Thank you!
Hey Unique Apparel,
The collection names"Hoodies and Apparel" and "Socks Collection" should be a part of the main menu as well for ease of customer search and navigation. In order to highlight attractive discounts or free shipping offers, a unique header template is a must. Other essential observations regarding store improvement and optimization are as follows:
May the capability of converting visitor traffic to customer sales of your store increase rapidly.
I think your store is in a quite competitive niche. There are a lot of giants out there that sell cute clothing. So make sure you come up with something that will make people choose you over amazon or alibaba.
-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customers:)
-The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? does that mean the product is bad?
Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
I recommend using Growave for that. It offers Social Login, Reviews, Rewards, Instagram and 6 more essential tools for marketing all in one.
-Add more links on your navigation bar. Add About us page, contact us, order tracking, Instagram etc.
-Certainly add more product. Because clearly the more products you have the greater the opportunity that a person will find something he/she likes on your store.
I think that is it from what I have noticed.
Hopefully, I managed to help you, if so please let me know by liking this post.
The best of luck!
Hi @UniqueApparel ,
You've some unique products on your store, pretty cozy actually! Well, I have been working with stores like yours for 3 years now and understand what you have been going through.
It's now a common problem and a big problem for committed store owners like yourself. The reason is store owners run the ads and get the traffic, which is needed of course. But we need to understand that ads don't lead to sales, your store does.
Traffic does not mean sales!
To convert traffic into sales you should capture the attention of the traffic within 8 sec i.e the average attention span of your customer. And then immediately create urgency among them to buy your product. How? By removing the messy, boring background and adding stickers/ labels based on sales, offers, new arrivals etc on your product catalog. This action can lead to 148% increase in your sales, pretty huge right?! Apps like ModeMagic can pave the way for you.
Here is a sneak peek on how your new catalog will engage your buyers -
Try this for yourself and see how much more sales you get. All the best for new conversions! :)
Hi @UniqueApparel ,
Here are a few points which needs urgent attention as per my Analysis of your website.
Home Page Analysis:
Checkout Page Analysis:
These few changes will surely help you increase your retention and conversion rate.
I hope this information is helpful for you. If you need any more help feel free to ping me on Skype at live:mohdsaquibkhan
The pleasure is mine! Happy to help you.
If you are having a lot of visitors and no conversions then you need to make your store engaging which will reduce the bounce rate and will increase the conversions.
For getting more sales and revenue you need to focus more on customer engagement You can give loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again on your store to make a purchase in order to redeem those points which will double the sales and retention.
Also, engage your visitors coming on your site. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
Please check our fully functional Demo Store
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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