AirPods Site, Looking for feedack

[dhawaldamania]

Hi, 

I've built a store which sells AirPods cases, I've done some custom development on the store. 

Could you give me some feedback on it?

https://podjacket.com

P.s: I've got about 100 sales in the last 3 months 

[Daniel808]

There are waaaaaay too many products on the home page. I could barely even make it to the footer as more products kept loading in as I was scrolling, it also makes the loading speed quite slow.

You need to organise your products into categories and just show a few on the home page.

[dhawaldamania]

what are the benefits in your opinion to have less products on the home page?

[patriciadwyer]

I really like your site, but I would organize the products by category. Because I think the home page shouldn't be so loaded. As for AirPods, I have one question for you. I have fake AirPods, you can see their review here https://woahtech.com/best-fake-airpods/. They work as the original ones and have the same characteristics. I wonder if you sell cases only for original AirPods or do you have for my AirPods as well? I haven't had this experience yet, so I don't know if these cases will fit my earbuds. I hope they will fit and I can order a case for them.

[Sajay]

Hi @dhawaldamania

Congratulations on your store, it looks great on the first look.

There are a few gaps in your website experience. It is the only experience users have with your company, and you have to make it professional enough to earn their trust. Here are my observations:

1. There are a few inconsistencies in your product images. They have different backgrounds. Making them all consistent will make your store look more professional. You should add as much detail as possible for the products. A bad product listing is the #1 users don’t convert.
2. There are too many products on your home page. If you overwhelm the user with too much alien info/ too many choices, they will most likely drop out.
3. The solution: You need to guide users to the right products. Here’s what I mean: When visitors come browsing in your store, they usually look for clues for which product they should buy. Think about when you shop online on amazon. How do you select a specific product?
   You look at reviews, what other people are saying. So adding reviews to products would be a good option. 
   The 2nd way is you look for the “bestseller” or “lightning deal” labels on the products on Amazon. You can use these kinds of product labels on your products to guide users towards specific products. They make specific products stand out and help in decision making. Apps like Modemagic can help apply labels to your product images for free. Not only just for “bestseller”, but you can also apply labels like “selling out” or “sale” to increase the #Fomo in users. The feeling that they’re missing out is a strong drive for people to buy.
4. Add an “About Us” page. When a new user lands on your website, they will be looking for signs of trustworthiness. A good, personal about us page makes your brand stand out and connect with users.  
5. Testimonials are another way of proving the authenticity and quality of your products. Get some testimonials from your current customers and add them! 

I hope this advice helps out. Hoping for more sales in your store!

Cheers.

[arushibhatia20]

Hey there, 

What a delight it was to stumble upon your store. Your product is so refreshingly adorable. It looks so great, the designing is amazing and the images are great too. 

I do have a few recommendations, and I hope my insights will be of help to you. 

1. Homepage: It’s pretty busy. Do you use heatmaps to see where people click and scroll on your page? I would highly suggest running a heatmap to see where people are clicking.

2. Hero images: Stick to one rather than the rotating carousel. It’s going by so fast that if I think I may be interested, it’s gone. Carousels /sliders have been proven to lowers conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders.

3. Invite customers to be part of your community. You can set up a blog and keep publishing fresh content out once in two weeks and this will allow you to drive traffic, help in starting conversations and build credibility. 

4. Free shipping is the biggest enticement for shopping online. And I see that free shipping isn't an option right now. So either you can provide free shipping as Standard (normal delivery), and shipping charges applied for Expedited (faster delivery)| or you could provide free shipping for orders above a certain value. Either of these, it will help you get more sales/increase conversions. I would like to recommend you one of the best apps for the same purpose - Superbar

5. Product description - Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search.

6. Most viewed products - Add a section at the bottom of product pages to show your most viewed/bought items from the site. This can help increase your average order value.

7. Social media - "Linked In and Twitter" both are the gems of e-commerce store advertising. Hence, should be added to the site footer.

8. You must use live chat. There’s no way around it. If people have questions, they need it answered while they are still on your site. You can set up auto invites to trigger when certain criteria is met.

9. Lastly, as per my opinion, you need to create a some urgency and social proof on your store. And I sincerely think you need to add a top announcement on your store which shows urgency and you can display your announcements like "free shipping",etc. on them. I highly recommend Superbar

Social proof will help your visitors see who all has bought your products and that increases the trust of the viewer on your product. You can use the same app (Superbar) it provides you tools like a countdown timer, geolocation, etc. I’ll be adding links of a few apps that you could use for social proof as well below. 

For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute. 

If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously. 

Instead, focus on periodically offering great deals that really are limited. I'm providing you some other app links that might be useful. 

Links - Urgency Pack Ultimate

Ultimate Sales Boost 

I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.

Press " Like " or accept my solution to let me know if it was of help to you. 

Cheers!

[neha-sparq]

Hey Pod Jacket,

Below listed points would help optimize your store:

• Use a "free shipping bar" to highlight free shipping offers like "Free Shipping Worldwide" for ease of customer notice.
• Promote your free shipping offers with progressive messages and a cart goal and motivate your customers to increase cart values and boost sales using Free Shipping Bar by Hextom.
•  Create a "contact us" section with a "contact form" attached to it. 
•  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 

All the best!

Neha :)

[oscprofessional]

Hi @dhawaldamania ,

I just reviewed your website. I have noticed a few things that you might consider taking to make your store better. 

Featured Images: The featured image captures the first attention of the user. Create good quality featured banner images with interesting taglines to captivate user attention. 

Sticky Header: You can create a sticky header. Sticky header is something that remains fixed to the top of the website, and is visible even when you scroll down. It gives a better navigation experience to the user.

Social Login: Implement social login. It is a single sign-on for end users. By using this user can sign in on website instead of creating a new account. This simplifies registrations and logins for end users.

Homepage: Homepage could be better and more organized.  Homepage content should be strategically decided. You can add more sections such as ‘New arrivals’, ‘blogs’, ‘Top selling products or best selling products’, ‘offers & discount banners’ to engage new customers.

Product Page: Product page formatting seems a bit messed up. It should be nicely spaced so that  buyers find it visually appealing. You can display the extended details using tabs rather than breaking the text into smaller parts. Also organize the collection of images.

Add Social Proof: Put effort Into online reviews & social proof as Social Proof builds brand image. Make use of social media channel to reach more customers. 

Speed Optimization - To increase visitors you need to work on your website speed as I am seeing it is very low i.e 16%. It should be above 65-70%. Also, you need to optimize website images. It will improve the user experience. Fast page load time will also boost the website’s crawl rate. 

Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.

I hope you like my feedback!!! If you have any questions, don’t hesitate to ask!!

Thank You!