Having some recent problems with conversions, I am looking for external opinions about my whole endeavour. If you have some minutes to spare, I would be really glad to hear your opinions on my shop.
Thank you for your time and looking forward to hearing from you!
Rose here from Shopify. Thanks for reaching out!
I would love to provide some feedback on your store. At first glance, I can tell that you put a lot of work into it! Looks great - and that pug could not be any cuter! Here are a few recommendations I have for you:
Increase Logo Size
Since your slideshow banner has a lot of empty space above the cute pug, I would suggest making your logo larger so that it catches the eye. I really like aesthetics of the image and how it is presented but increasing the logo size will really fill in the space nicely.
Add "About Us" on Your Homepage
I would recommend filling up this space on your homepage with a little blurb about your business and love of pets. This will personalize your homepage and fill up a bit of negative space:
On that note, I would also suggest adding a page to your main menu to provide more insight on your business. An "About Us" page is proven to increase SEO ranking and trust with your customers. We have a great blog post on how to write a persuasive about page here.
Adjust Featured Collection Layout
Where you have featured collections "For Dogs" and "For Cats", I would suggest ensuring that the boxes align at the bottom. I believe that simply shortening the product name will bring the base line up to solve this issue:
Collection Page Alignment
I can also see that you have some alignment issues on your collection page. I would recommend to make sure all your product images are the same dimension so they align nicely on the collection/collection-name pages.
Add Instagram Feed
Do you have an Instagram account for your business? If so, I would strongly suggest adding an Instagram feed using an application. The best place for this would be just above the newsletter sign up link. This will solidify your brand and build an audience for your business.
I hope that helps! If you have any other questions, please let me know.
Completeness and logicality of the dropdown menu can be ensured only if you add "home" button at its beginning. Apart from being a part of the dropdown, the search bar should also be placed beside the cart on the top right of the header as well. Some other keen observations for modifying your store into a fresh and unique one are as follows:
May the store experience improvement in the overall conversion rate very soon.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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Firstly, I congratulate you for coming up with such an ingenious idea. Really you have a wonderful store.
You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value.
You can add web push notification which will help you to retarget your customers anytime even when they are not in your store.
Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.
You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
To implement the marketing tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I did a flare check on your website, you have 5 results indexed by Google. But your website has 46+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). So I would suggest getting your pages found by Google, Bing and other major search engines will be beneficial to you in terms of generating sales from organic searches.
You can submit your sitemap regularly to these major engines, or consider using a convenient tool like flare that offers many other major benefits.
Hope this was helpful.