All feedback is welcome!

[puppiness]

Hello,

Having some recent problems with conversions, I am looking for external opinions about my whole endeavour. If you have some minutes to spare, I would be really glad to hear your opinions on my shop.

https://puppiness.ca/

Thank you for your time and looking forward to hearing from you!

Puppiness.

[Rose]

Hi, @puppiness!

Rose here from Shopify. Thanks for reaching out!

I would love to provide some feedback on your store. At first glance, I can tell that you put a lot of work into it! Looks great - and that pug could not be any cuter! Here are a few recommendations I have for you:

Increase Logo Size

Since your slideshow banner has a lot of empty space above the cute pug, I would suggest making your logo larger so that it catches the eye. I really like aesthetics of the image and how it is presented but increasing the logo size will really fill in the space nicely. 

Add "About Us" on Your Homepage

I would recommend filling up this space on your homepage with a little blurb about your business and love of pets. This will personalize your homepage and fill up a bit of negative space:

On that note, I would also suggest adding a page to your main menu to provide more insight on your business. An "About Us" page is proven to increase SEO ranking and trust with your customers. We have a great blog post on how to write a persuasive about page here.

Adjust Featured Collection Layout

Where you have featured collections "For Dogs" and "For Cats", I would suggest ensuring that the boxes align at the bottom. I believe that simply shortening the product name will bring the base line up to solve this issue:

Collection Page Alignment

I can also see that you have some alignment issues on your collection page. I would recommend to make sure all your product images are the same dimension so they align nicely on the collection/collection-name pages. 

Add Instagram Feed

Do you have an Instagram account for your business? If so, I would strongly suggest adding an Instagram feed using an application. The best place for this would be just above the newsletter sign up link. This will solidify your brand and build an audience for your business.

I hope that helps! If you have any other questions, please let me know.

Cheers!

[puppiness]

Thank you so much! Great advice! I'll apply those as soon as possible. Once again, thank you.

[neha-sparq]

Hey Puppiness,

Completeness and logicality of the dropdown menu can be ensured only if you add "home" button at its beginning. Apart from being a part of the dropdown, the search bar should also be placed beside the cart on the top right of the header as well. Some other keen observations for modifying your store into a fresh and unique one are as follows:

1. Currency converter is a must as you deal with worldwide shipping.
2. A strong social media presence is a crucial base component to include in any branding efforts. The addition of "Twitter and Linked in" to the footer would contribute to the overall customer association.
3. An Account login/sign-in system should be added, as it is a must for an ecommerce.
4. Login, when added, should be placed beside the cart on the top right of the header for a better-organized view.
5. Vertical alignment of the footer links is a must for better orientation.
6. Newsletter should be shifted to the footer instead and space should be utilized for adding "testimonials" crucial for winning the customer trust and belief.
7. Footer links should be placed to the left.newsletter to the right while social links should be placed below both of them.
8. Enhancement of customer choice can be rightly made if we add product reviews below each item.
9. A detailed "product description" is a must for better product familiarity and understanding.
10. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
11. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May the store experience improvement in the overall conversion rate very soon.

Neha :)

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!

[AiTrillion]

Hello @puppiness,

Firstly, I congratulate you for coming up with such an ingenious idea. Really you have a wonderful store.

You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value.

You can add web push notification which will help you to retarget your customers anytime even when they are not in your store.

Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.  It helps in increasing sales.

This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.

To implement the marketing tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

[MansionEcom]

Hi,

I did a flare check on your website, you have 5 results indexed by Google. But your website has 46+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). So I would suggest getting your pages found by Google, Bing and other major search engines will be beneficial to you in terms of generating sales from organic searches.

You can submit your sitemap regularly to these major engines, or consider using a convenient tool like flare that offers many other major benefits.

Hope this was helpful.

Asha