Hey there, @Postgiftuk!
Congrats on the store! You’ve dedicated a lot of time and effort to your store, and it’s turning out great. You have the foundation here for a fantastic store.
I also see you’re using Lucky Orange. With visitor behavior data flowing in, you have a plethora of insight to use to really understand what people aren’t checking out and how to improve their experience. I’m on the founders, so I know a thing (or 300) about it!
Back to your store. Let’s start at the homepage
For your footer, I would make sure there are relevant pages included. I found Shipping and About Us in the main navigation. I would make sure they are in the footer as well, along with a Contact Us page. When it comes to customers, having your email address and phone number available in multiple places is a good thing!
Looking at your main navigation, there’s room to simplify it.
Moving on to your collection pages, I really like your product here. It’s a fun gift basket. I only have just one suggestion: Add a filter. You have so many great products here, and it would be nice to be able to sort by product type, material, etc. For example, I may want all chocolate products but don’t want to search through all of your products to find them.
Finally, product pages. There’s not much to them, so I would watch how many people are accessing that “read more” and how many people don’t bother. For jewelry pieces, I would add more information on the length of the chain, size of the pendent, etc. Since this is a gift your customers are sending to others, you have a duty to make sure your customers and their recipients are happy.
I would add a review option here though; people love to read reviews from customers to support their decision to buy (or not). I also noticed that on product pages that had multiple options, like the headbands, the product didn’t automatically update to the color selected.
Overall, you really have a great product here and a solid foundation to a store. Keep evaluating your site, and let me know if you need any assistance with anything.
Good luck, Ian and happy tracking!
Cheers - Danny
Hey, overall your store looks great. However, I highly recommend you get a custom logo design. Your logo/brand is extremely important when it comes to converting potential customers. It is the first thing potential customers see and it can either leave a good or bad first-impression. You want a logo that immediately communicates to your customers "you can trust us" and is memorable so they can recognize your business in future interactions.
I am a professional graphic designer with 5+ years of experience providing happy clients with amazing logo designs. I offer high quality logo designs starting at only $35. A bargain for the speed and quality of result provided. You can learn more about my logo design work here: http://bit.ly/l0g0des1gn
I hope we can work together on solving your business-needs! Your store is definitely on track to attracting happy customers!