Our store (www.zebrahome.com.au) has been live for about a week now, and we've gotten two sales so far.
We're running IG ads currently and getting good amounts of traffic however finding it hard to convert them.
This may be due to our products being relatively expensive/high ticket so people aren't buying straight away?!?
Any suggestions on improving conversion rates on product pages and in general, would be amazing...
Also, we're not collecting any emails from incoming traffic so the only way to reach out to them is retargeting ads...what's the best way to captured emails/info without being to spammy/pushy?
Thanks, Jack from Zebra Home :)
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. A lot of our clients use a popup offering 10% off to collect emails and encourage people to make that first purchase.
Beyond traffic, I think the biggest issue with your store is a lack of product. You only have 4 SKUs. If people don't like it they will leave and go somewhere else. A high price does not help but product selection can not be overlooked.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Hey Zebra Home,
"Homepage is the key area of the user journey of any ecommerce store".Hence, it needs to be "eye-catching" in order to convince the user to buy. Pay attention to the below tips to improve your sales rate:
Hope these suggestions are useful for you. Wish there be showers of sales in the future.