I have to say your store has such beautiful and profession photos, investing in be-spoke imagery and design is a good thing to keep up in the future.
However, your homepage could do more.
Menu navigation should be accessible anytime, you should make it a sticky section for visitors easy access.
2. Search bar
You should pay a lot of attention to it otherwise your visitors will leave your site when they don't find the things they need after a few scrolling.
Make it sticky with Navigation menu too.
The structure should like the below image: Logo > Navigation > Search + Cart
3. Feature your collections, product category at the homepage. Show people what you are selling. I see you have so many products. But you stack them all in the SHOP menu. That makes no good for your visitors. You should categorize them base on product type or occasion, usability, etc. And nested menu items under SHOP.
4. Product page
This is where you convince your visitors to buy your products, you're doing great adding reviews to your products. But you can do more.
Product Price should have a different color. Compared prices and Stock Available can also give your visitors some triggers to make a buying decision.
Also customize your product page with more content such as Video, Images, Testimonial, etc. If your theme doesn't have that, you can consider using page builder if you're not comfortable with coding.
3. You're missing About Us page
This is where you give your customers the trust, please add these to your menu navigation.
You should add Media content such as images, video can help your page more lively, and also, using Heading and Subheading proper to point out your thought, only paragraph, plain text is not enough.
You can read more about how to increase your store conversion rate here.
If you have more question about store personalization or technical question, you can drop your message in this post: https://community.shopify.com/c/Feedback-On-My-Store/Shopify-Store-Design-Q-amp-A-Feedback-To-Your-S...
Hope you find this helpful,
Hey MG Bands,
"A very good start", but you still have a long way ahead to reach the pillar of success. Pay attention to the below-mentioned tips to make your store perform well:
I wish the store achieves great heights of success in the days to come.
Hey @grebelsm, your store looks great now. I would recommend you add a video displaying about the use of your product like it can be of some exercise using the resistance band. It will make your store look attractive and engaging.
Add a newsletter subscription box.
Other than that, you should make your store engaging and interactive to convert the traffic into customers. It can be done by giving the loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again to your store to make a purchase in order to redeem those points which will double the sales and retention. For this, you can add a loyalty reward program.
Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
If you would like to implement these marketing tools in your Shopify store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.