Cal here from Shopify, thanks for reaching out to us. I've taken a look at your store and I absolutely love it.
All in all, there is very little to critique, as you have done a really nice job designing your site. I'd suggest getting some further reviews and testimonials for your business just to take that 'brand new business' look off the site. It's a perfect start you've made, however!
How are you planning to start marketing the business? Have you developed a marketing plan?
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know
Congrats on the store , Really love the collection of products that you have , jewelry is an important market for consumers , i feel you have a good choice of colours and products to make the eui look more classy and appealing , i feel i can give you some suggestion to tweak the UI for your website . i come from design background , so i might be of some use for you here to revamp your site.
1. the slideshow is a really nice touch that you have given , make sure the pictures are moving in 3 sec gap and not a manual slider , as people tend to miss that its a manual and may seen its a static picture
2. i feel the landing page navigation could be better , if you add banners and more product and store offers , also make a good collection nav button , instead of product categories on the nav bar , as the filters can be shows on a diff page , because the number of products are less on your page
3. jewelry costs money and for people to spend that much , you need to build a trust factor , you need to show authentication of good finance partners that you have feartures on the page
4. make sure the checkout of the cart goes smooth and you give good info of the purchase to the user including tracking details after purschase
5. Add a blog page and Testimonial page to the site as it shows good reviews for your site and customer exp
6. Add product labels to increase sales of products , ill leave a link below of an app that can help you do that