Hello @mchadwell, I hope you are doing well! you have done great changes. Have you tried implementing the customer engagement tools in your store?
This is an accepted solution.
It's looks great
I offer to make the logo smaller and inside the navBar
also I recommend to make add to cart buttons more CTA (call to action)
This is my two tips for now
and if you have any more question I can help let me know
Thanks for the tips Mark. I have changed the logo to be a little smaller, not sure if I like it that way....seems to blend in too much. I'll leave it for a while though as I do like that more of the primary images are visible with the smaller logo as they aren't getting shoved down the page as far. This theme doesn't allow me to place the logo in the nav bar that I'm aware.
"add to cart" is about as simple as it comes, I agree. But using something like, "get the cables" doesn't really differentiate that its an add-to-cart function vs. "buy now". I guess I could remove the "buy now" button altogether too, then "get the cables" or something like it would not be questionable.
Take care and thanks for taking the time to help!