Hi there! I just launched my store. So far, I've had 500 visitors, but the closest thing I've had to a sale are abandoned carts. I would love any feedback you may have as to how to make my store look more professional, and increase sales. Thanks!
Hi @akaur-store !
Welcome to Shopify and I wish you good luck!
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
I just reviewed your store and I would suggest to work on to build customer trust, add some trust signals. Trust Signals build customers trust and help users to feel more secure in their buying decision.
Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
Create a sense of urgency: Creating a sense of urgency helps increase sales when used in moderation. Take a look at your sales funnel and see where you lose the most leads. Making people feel as if they’re about to lose a great opportunity is a powerful way to drive conversions.
Call of Action Placement: You need a strong call to action to gain people’s attention and to convince them to act. Try to use good CTA to increase conversion and sales.
Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.
Favicon: Add a favicon on your website. Adding, a favicon into your website can improve its overall quality, and it can also have some subtle branding and usability benefits.
Store Speed - To increase visitors and sales you need to work on your website performance’s speed as I am seeing it is very low, 38%. It should be above 60%. Also, you need to optimize website images. It will improve the user experience. Fast page load time will also boost the website’s crawl rate.
I hope you like my feedback. Thank you!