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The questions is, can shopify store owners build a successful e-commerce website without ads? Or you categorize owners who doesn't pay for ads and blcok their content to receive traffic and sales??
It's possible to get lots of sales organically but its a lot of work. I've personally done around million dollars in revenue organically from countless hours. Some of my top clients do most of there revenue through organic traffic from Instagram.
Is it the best way to make money ? Probably not it all comes down to how much time do you have to see results ?
Hope that helps
I agree with Clayton. You can absolutely drive traffic to your store without paid ads but it's a lot of work and it very much depends on what you're selling and who your target audience is.
The stores who manage this best have built a community around their brand. An example of a brand who does this well would be luxxcurves.com. The owner is public about the fact her brand is on Shopify so I'm sure she won't mind the free plug. 😉 They sell waist trainers. They have instructional video's on YouTube (which they also monetise with ads), they have a support group on Facebook with over 22,873 members (who essentially provide customer support for each other, reducing the amount of support the company has to provide) as well as 11,649 followers on their Facebook page, 36.1k followers on Instagram and 164k YouTube subscribers. The owner, Tatiana is pretty open about how she built her business. You can watch this video if you're interested in hearing her speak about it in an interview.
Here are a few ideas on how you can drive traffic without paid ads:
Make sure you sign up for the free courses on Shopify Compass. Courses include Instagram Marketing, Email Marketing, SEO and more.
Hopefully, some more people on the thread can jump in with some free traffic ideas. I'd love to hear all of your suggestions.
The feedback I would like to give Shopify is this....I hired a Shopify Third party person to set up a second website which was never fully completed and operational. I have been trying to get a call back from Shopify for 3 days without success. When I contact you on social media, all you do is send me the call back link that is not working. When I email a guru, they email the call back link that is not working. My website went live on 20th June and has stopped working completely and I am losing business because I cannot get anyone at shopify to call me.
Covid or not, I have never seen such bad response to me trying to save my business.
That is my feedback on Shopify, would I ever recommend you guys to anyone, absolutely NOT.