Some great feedback here. I have a few comments:
Also, in terms of the bounce rate - are bouncers not in the Toronto region? ie you do come across as a local business, so they might feel you're not a right fit. So the high bounce rate might not be an issue if the majority of your bouncers are not in your key market area.
Your product is fairly high-end and expensive, comparatively I mean, so I'd think your bounce rate would naturally be a bit higher.
I personally feel like the site comes off a bit sterile, sort of like a wholesale site. These days a lot of buyers fear a drop-ship or scam situation, especially when it comes to higher priced items. The more you can show people you're a real small business with 50 years experience, the better. Maybe even adding something like "Hand-crafted jewelry since 1970" under the logo, etc. I would sprinkle in some humans - making the jewelry, modeling specific products, etc. That will add some trust to go along with the great product shots you guys have.
This could be a personal thing but I've always equated that not quite powder blue, not quite turquoise color you used with a more boring corporate/administrative setting. Black and white is always classic for such a classic product.
Such great detail and craftsmanship in your products. Give them a fair shake and really tell/show your story to your customers - the products and hard work deserve it.
Hi @Ana8888 welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share:
1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.
2. I recommend you to strengthen your social activity on Facebook and Instagram by posting on regularly, and connecting with similar communities as this will increase awareness and publicity of your website and help in having more traffic. Also getting a social media influencer to promote your merch is also a good way to get high traffic to your store.
3. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab attention of customers easily and nudge them to purchase.
I hope this helps!