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Hey Oki Handcrafted,
"Almost two-thirds of shoppers leave items in their cart without making a purchase leading to a huge loss of potential sales". The main reason behind this is uneasy site navigation and wrong-site layout. The ultimate solution is "Site Optimization".Take care of a few points mentioned below for the same:
All the best!
ive visited your store and found really amazing product there . i think you have a good collection of product and unique ones , i just feel that you need to change the visual look of the website and also thats what attracts most of the customers to stay on the page and also a good visual website would give the look nd feel of trusting the store to make a purchase , the design i feel should change to something more attractive and also product labels help in sales for products , ill leave a link below for an app that can help you with this
Congratulation for your store.
Hope following suggestion will help you.
This is an accepted solution.
Hey there, @OkiHandcrafted!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! Welcome to the Shopify Community, and congratulations on your store launch. I've reviewed your site and would be happy to offer my recommendations to improve your store's user experience and start making sales.
Upon first arriving to your store, I see that your Home Page's banner is quite lengthy. To see the bottom of the banner, I need to scroll down. If you're using one of the Shopify-developed free themes below, you'll be able to locate the ideal slideshow size in the appropriate guide:
I see you've offered your 'About' on your Home Page. It's not a bad idea to have a brief description or explanation on the Home Page regarding your business; however, it may be better suited to create a separate page for this content. Your 'About Us' page should include who you are, why you are (the problem that your target market is facing), what you sell (the solution to their problem), and what your mission is. It looks like you're on the right track there - I just recommend reading through our How to Write an About Us Page guide to see what else you can add to it!
Without reading the 'About' on your Home Page, it's hard to understand at first glance what you're selling. Having a mission statement or even a short descriptor along the lines of "Handcrafted wax melts, made ready for your home" can go a long way. For example, Shopify's mission statement is to "Make commerce better for everyone". Off the bat, it's easy to understand that our business aims to assist and ease the process of starting and running a business for all entrepreneurs.
Once you've done that, you'll want to adjust your Navigation to include the About Us page in the Main menu. It's also a good idea to include the word 'Contact' in your Main menu's FAQ menu item, to make it more accessible for our visitors to get in touch. Similarly, rather than having the 'Browse by type' menu item in your main menu, it may be easier for a visitor to understand if it were labeled 'SHOP'. You can then adjust the names your Collections in the Navigation drop-down menu underneath to include 'wax melts' (ex. Fruity wax melts) so visitors don't get confused when they click 'Food and Drink' and don't see food or drinks for sale. It also looks like your Collection pages don't display the title at the top of the page, which can make navigating between different collections difficult. You may want to adjust these Titles in your Products > Collections pages to improve accessibility. The Home Page is also a great place to feature your new products, so you may consider adding these products as a Featured collection or Featured products within your Theme's Editor.
For more tips on Home Page Store Design, I recommend reading this guide and checking out the free Store Design courses that we offer in our Shopify Compass. If you're interested in making your store more accessible, our Accessibility for themes guide is a great place to start.
Marketing and conversions
After making any necessary adjustments to your theme, you'll want to start focusing on your marketing plan and Analytics. Your marketing plan should be centered around your ideal target market. If you're not sure who your target market might be, creating a Buyer Persona is a great way to really zone in on the specifics of the characteristics that are likely to be repeat customers. The quantity of your customers doesn't matter as much as the quality of them - the goal of a business should be to retain existing customers, as this is where most businesses will see most of their revenue.
Now that you have an idea of who your ideal target market is, you'll want to start marketing towards them until you see at least 1000 online store sessions in the last 30 days. Once you've reached that goal, you can start reviewing your conversion rate for that time period. We generally like to see our merchants' conversion rates between 2-4% in the last 30 days. If you're not seeing that range once you've reached the 1000 store session (or higher) mark, I recommend checking your bounce rate. This can be done by going to your sessions by referrer report, clicking the Edit columns drop-down in the top right corner and selecting Bounce rate. If your bounce rate is between the 70-80% range, this is usually an indication that your marketing hasn't been targeted towards your ideal target market. You'll want to adjust your marketing to the appropriate target market and optimize your store's conversion rate.
Have you already developed a marketing plan? What have you been doing for marketing so far?
Ryder A. | Social Care Team at Shopify
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I would suggest you work with a designer and help you bring the professional-ness of your store up a level. Your site is missing a lot of key pieces of information that are going to make people want to buy. Also, what are wax melts? Are they like candles.... you may want to explain what they are on your homepage to help those who don't know.
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store is going to needs work but it is work that will make your store 100% better. Hope you found this helpful, if so please click "like" below to let me know.
First things first. How many add to carts are you seeing? Typically if people are adding to carts and dropping off, there's a disconnect with your checkout/shipping charges/etc. With that being said, you need enough data points to start to identify a trend.
Agree regarding some of the other feedback. Points to consider.
I hope that helps.
Marketing Strategy @ DeepVarnish.com