I've put a lot of time and effort in to this shop, as well as doing some ads on Facebook and Instagram. I have had many people coming from those ads onto my store but barely any purchases. I don't want to give up, but I'm just not sure what to do. So can you please have a look at it and give me some brutally honest feedback because that is what I need.
Hello and welcome to Shopify!
I love ski-related stores!
I think that the ski targeting is one of toughest out there. How did you created your audience? By which parameters?
After reading your about page it feels like you're very passionate about this. Build a connection with your visitors and make them feel good about your website. At the moment your website looks more focused on you making money and I can tell that its not all about the money for you.
Build the connection and the sales will come.
You did great job designing the store. It might need a couple of changes but overall you are in a right direction :)
When thinking of a ski or any sports gear offering site, I imagine a very dynamic site and a huge colorful hero banner. I recommend placing a welcoming word on your banner and create a "cozy" atmosphere when a person just enters your site.
Here are a couple of things you might consider adding to create a better user experience and customer retention.
-Imagine if you saw something that you quite like on the store, however want to browse more, get more options and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
-The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad?
Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
-90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is a social proof. In my opinion that is an essential of every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
If you want to try that features, you can find them in all-in-one marketing platform Growave.
Design wise there is nothing I would add honestly :)
I think that is it for now. Hopefully, I managed to help you, if so please let me know by liking this post
The best of luck!
Hello @SkiFrontiers, Your store looks really captivating and professional.
Paid ads will help you to get traffic but to get increase conversions and sales you need to make your store engaging to capture visitors and convert them into paying customers.
To make your store engaging you can add these marketing tools which will help you to increase the conversions and sales:-
1. Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
2. Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
3. Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
4. You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
To implement all these marketing tools on your store, you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
Please check our fully functional Demo Store
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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