I launched www.elisdeli.com.au last year to service my local community.
Eli's Deli is an online store where you can purchase high-end speciaility products, and we offer a delivery or pickup option at checkout (depending on order total).
I submitted this store for feedback last month, and I implemented some changes based on the really constructive feedback I received.
I'd love more feedback please!
Please note that the vast majority of website visitors are on mobile, so thats where the feedback is most important.
Also, orders are closed for this week due to a religious festival, so that's why products are currently out of stock.
"A fresh and energetic start", but you still have a long way ahead to reach the pillar of success. Pay attention to the below-mentioned tips to make your store perform well:
Overall Good work! Keep it up.
Hi there! Maggie, Shopify Expert here :)
Your store looks fantastic and you already have a defined niche, which is perfect.
Consider optimizing your sliding images further - make sure that the CTA [call to action] button is visible above the fold. As your images are quite big, the button fixed at the bottom disappears from the above the fold area:
Either fix the button at the top or in the middle, so it's visible "above the fold".
This way you will prompt visitors to click and browse your collections, which will improve your conversion rate [sales] and SEO [dwell time/time spent on your website].
Your product titles are SEO-friendly, perfect.
Consider adding a related items section to your product page as well - it will help you improve the average order value through cross-selling and also make people browse more items in your store. See how to cross-sell with related items: https://apps.shopify.com/cross-sell
FAQ - consider adding more info about your Shipping and Returns policy. You only mention you deliver within local area, but don't mention where is "local" to you:
You just leave it up to your potential customers to click to your Contact us page to establish where you are located, thus doing all the hard work. It's bad for user experience and can affect sales. Make sure to have a very detailed Shipping policy, stating where exactly you deliver [ list all the area you cover], how long is the delivery, and also do you accept refunds. Cover these topics, as it will help you avoid any misunderstanding, and therefore unhappy customers who might leave negative feedback.
Remember: don't make your customers think. Serve all the information on the platter and your sales will go sky-high.
If you'd like a more detailed critique, request free audit here: https://www.rockpapercopy.com/audit/
Here are a few guides that might help:
Shopify Expert | Ecommerce SEO Wizard