Hey there, @Jemila!
Your store has some great things in it, and I think with a little visitor insight, you can make it stand out even more.
Homepage
I like that you haven’t made it so long and have condensed it. I would suggest using click heatmaps (to see where people click) and scroll heatmaps (to see how far down the page people scroll) to really evaluate it.
- For your banner, update the language. “Free shipping from 99 $” needs some formatting issues (maybe a currency localization error?). Also, evaluate the price point for free shipping. Since most of your products are at a mid-level price point, consider lowering it to $50 instead. If someone has a $30 product in their cart, $99 wouldn’t be enough for them to add in 3-4 more products. $50, however, may encourage them to add in one more product to meet the free shipping threshold.
- Focus on one hero image rather than rotating hero images. It’s distracting and far too fast. Keep it simple and limit it to one.
- Take out the block of text between your hero image and your collection list. It isn’t linked, and I doubt it’s helping someone decide to buy from you.
- Newsletter subscription: Use a scroll heatmap to see how far down the page people scroll. Add in some value (i.e., get 20% of your next purchase). Basically, give them a reason to sign up.
Navigation
I’m all for condensed navigation bars, but yours is too charge. Instead of Catalog, I would also add in your top collections. So Home | Natural Stone Jewelry | Therapeutic Energy Healing Jewelry | Charm Jewelry | View All Products. That keeps it short enough for visitors to read it quickly but still more options so they can click into it.
Use click heatmaps to evaluate your options and session recordings to watch how people navigate across your store.
Collection pages
For reference, I’m looking at Therapeutic Energy Healing Jewelry for Man and Woman.
- Test removing your header image. It’s not adding to the purchase, and it’s pushing everything down. See if it impacts your sales.
- For this collection in particular, remove “for Man and Woman.” It’s not necessary and takes up too much space.
- I would simplify the messaging before your collections. Watch how the text can be misinterpreted. For example, “But even if nothing hurts you…” almost sounds like the magnetic bracelets could hurt us. Since you don’t mention pain management anywhere else, it doesn’t support your products but deters from it.
- Add in filters for gender, material, price, length, etc.
Product pages
For reference, I’m looking at the Women Long Flower Necklace Pendant - perfect for gift giving. - Silver.
- Re-evaluate your product names. It’s not the worst keyword stuffing I’ve seen, but it’s not great. Simplify if “Long flower necklace pendant” or something similar. You don’t need “Women” or “Perfect for Gift Giving”
- Don’t leave shipping calculations to the checkout. You’ve linked to the Shipping Policy, so just adjust the copy to reflect that.
- The banner for free shipping only shows on the homepage, so visitors on your product pages wouldn’t know that there’s a deal.
- Highlight your photos in a different way. The way the photos are displayed now make it difficult to view them all and pushes them down too far.
- Move your reviews up. They are way too far down the page.
Your store already looks good, and with visitor behavior, you can make it look even better. Because you’re using visitors to guide your updates, you can understand what’s stopping them from checking out and fix it quickly. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at $10/month.
I hope this helps! Good luck!
Cheers -
Danny
