From your website perspective, there are some things to clean-up:
Visitor behavior is going to be your friend here. There are a lot of opportunities to improve, but it has to come from what your visitors are doing. I know you aren’t getting much traffic now, which is actually a good thing. You can set up things like heatmaps (to see where people click) and session recordings (to watch what happened while someone was on your site) to evaluate your website before and after traffic increases.
Both of these tools will show you what visitors are doing and how they navigate. A few areas I would pay close attention to and/or test:
I can’t stress enough how much visitor behavior can help drive website updates that make a difference in your sales. Lucky Orange has heatmaps, session recordings, chat, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
For your other questions, here’s some advice from Shopify. If affiliate/influencer marketing isn’t working for you right now, there are other methods you can use like SEO, ad campaigns, partnership contests, etc.
Good luck, Nihwc! Let us know how it’s going and if there’s any other help we can provide.
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header.
Also, create a slide out cart, a cart icon with item calculator.
Home Page --
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers.
Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions.
Collection Page --
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.
Product Page --
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.
I’d suggest you to try our all-in-one app, Cart2Sale that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page --
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Integrations on your store --
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store: