Lovely looking website and products, I would expand your menu and include a dropdown with more selections
This will help people search for what they are looking for, when you click catalog it just shows all of your products and can make it look a bit messy.
I would improve your footer pages, not sure where you are if I have a problem, add an about us page, website selling is about gaining trust.
I am sure you will get expert advice from the pros soon, but hopefully this will help..
No problem, this will not improve traffic but will help once you start getting traffic, you need to do SEO on & off page (that does take some work) again other will help on that front..
I find the best way to get your site more trustworthy and get the right amount of info on the site, is to visit your competitors websites and see what they have in the footer and also see what else they are doing and if you like it, repeat it on your website.. make sure your website is as professional and trustworthy as it can be, before you start doing PPC..
Sorry to hear that you've been spending with no return. I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
By the way, I like how you have "Shop This" and "Shop All", your links are mixed up currently so I'd adjust that but again, well done.
When you are choosing colors, fonts, the overall look and feel of your website, you have to design your website around what would appeal to your target audience. You have this pretty pink homepage banner and sell kids furniture and décor, the black you have at the top seems disconnected from the types of products you sell.
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment.
Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
You can also expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily sync your products from your Shopify store to the Google Merchant Center.
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:
I’d recommend adding in a currency converter since you ship worldwide. Here is a video we did showing some free currency converter app options:
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This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here:
As you know, kids décor can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a tent or a mobile in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
I think it was a good idea to display the shipping time, long-term, you want happy customers so it's better to say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is. That being said, 30-40 days is too long, I would look into other suppliers.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for more information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
I am new here and no expert by any means, but I did check out your site. Speaking as a customer only, when I open a site and the first thing that happens is a pop-up asking for my email, I immediately close the tab. There is nothing wrong with having a newsletter sign up box somewhere on your page, but to me having it as a pop-up as the first thing a customer sees is a bit like a pushy sales person standing at the door of a store and trying to collect your info before you even get all the way inside the store. It doesn't make me want to shop there.
You can also have the option to sign up on the checkout page. Just have a check box and have it default to checked (that's what most sites so anyway).
Hello @Breanna, Your store is password protected. Please share the password of your store.