Your website is really clean and brings focus to store items - which is great! I've noticed a few things worth working on.
Improve User Experience
Ensure standard sizing of store item images. Right now there's inconsistency in sizing product image - making product items seem unaligned. Here's what we have right now:
After resolving the above, include clear Call-To-Action buttons (Add to Cart) on the home page and ensure that all items are well-aligned. See an update to your store below:
Think about running sales on certain product items by offering discounts over a specified period.
Search Engine Optimisation
To improve your ranking on search engines, ensure that you've adequately set up SEO which ensures that your website shows up when shoppers search for t-shirt, motorcycle jackets etc. You can find SEO apps which will identify and fix all SEO issues that you need in order to help increase your store's SEO rankings and traffic.
Important Footer Links
Collect and Show Customer Reviews
Ask for reviews from your previous customers, and show these reviews on your website. This will serve as a social trust layer to new / potential customers. Once people know that you have customers who are happy with your products, they're also likely to buy those items.
Improve Customer Engagement
Beyond this point, think about how you'd handle customer engagement to drive up conversions on your store. The last thing you'd want is to have a purchase-intent traffic (consumers with interest to buy) and being unable to give them relevant recommendations. Engagement on Da Lions Den should primarily be about understanding what customers are looking for and showing them relevant inventory from your store - this will lead directly to conversion.
You could use our app Rendezvous for this :) Our patented recommendation tech fills significant blind spots in traditional recommender systems, enabling new products such as yours to be discovered and recommended - leading to more sales. You can check it out here.
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You can also reply to this for further insights on improving your website + conversion. Best of luck in improving your store and growing your business!
Hi there! Maggie, Shopify Expert here :)
You seem to have plenty of quality products. What could be a little confusing as to what you are offering - the actual apparel pieces as in the pictures, or just graphics to use with your own apparel. Having it clearly explained on the homepage can clear of any confusion, build your authority as a brand, and boost conversion rate.
Also, make sure to target one customer type - appealing to everyone makes your offer too vague to appeal to anyone. Make sure to target either trucker customers, or fashion conscious customers, politically focused audience etc. Make sure that you are associated with one type of audience and it will be much easier to appeal to them with the right branding, products, blog posts, marketing messages etc.
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard