Can i please have some feedback on my store and tell me what can be improved!

[BabyCoShine]

www.babycoshine.com 

[AiTrillion]

Hey @BabyCoShine, your store looks good and you have great products in your store. Here is the feedback:-

1. After the banner image, you should display the collection you have in your store then give product recommendations.

2. Create a category option in the header instead of the shop now.

3. You need to increase engagement in your store. Engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.

To implement these engagement tools in your store you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. 

[MS-WEB-DESIGNER]

Dear BabyCoShine,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Store Loading Speed -- Store loading speed is very poor for mobile, need to improve speed immediately.

Header/Footer -- 

Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for.

Also, create a slide out cart, a cart icon with item calculator.

Remove spaces and two currency section from footer.

Home Page -- 

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. 

Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions. 

Collection Page --

Your customer views this page to have an in-depth view of the products and services you offer. 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.

Product Page -- 

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.

I’d suggest you to try our all-in-one app, Cart2Sale  that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page -- 

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

Integrations on your store --

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them. 
2. There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
3. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
4. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. 
5. Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.
6. Optimize your menu and use silo structure.
7. Need to do some basic seo.

If you need help please contact us here https://www.task4store.com/pages/contact-us