Hey, I would suggest you to increase engagement on your store. Start using a loyalty program and referral program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
The referral program is very helpful when it comes to good word of mouth and brand awareness. It is one of the successful marketing strategies.
You should start using customer timeline feature to track customer journey right from the sign up till each and every activity like when the customer has last visited your store, Email opened, push received, products purchased, etc. This will help you to take action by knowing their behavior accordingly. You can add web push notifications, it will help in retargeting your customers. I am open for further discussion.
I just had a look into your website and its amazing. Below are some of my thoughts on how to improve your site and increase website’s visitors.
I hope my feedback will help you to improve your sales!!! If you have any questions, don’t hesitate to ask!!
The big thing I would change is picking a different theme that shows off your products in a different way. Right now it's not the best theme to use. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
I just took a look at your store and I think it looks really good. There are just a few minor things that I might consider changing
After carefully reviewing I don't see a FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.
An important thing I couldn't find is a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
I wasn't able to find a blog. Adding a blog to your site would help to increase SEO on your site.
I wasn't able to find reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
But seriously your store is actually really great, and I think just a few minor tweaks could really go a long way.
Just so you know (I had to do it), I wrote a series of emails https://mailchi.mp/7d8692283c12/shopify-conversion-course that might help you with some tips for making your store better (I get into the weeds there).
To learn more visit https://www.answrly.com/
If you are getting views this surely means visitors are interested to buy from your store, however they might not have found your store appealing, though it's a gem of a store but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
Also, the logo is not professinal enough just simple text.
Missing on favicon.
Add some more social links like Twitter, Pinterest etc to the footer for better connectivity.
For some sales at the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a seperate sale page for discounted products.
Also, You have around 51 products and sure you might add a few more as its just a start for your visitor might feel hard to find the right product.
Also, your search page is a bit off and empty https://islandmoon.store/search?q= Don't you think if suggestions are offered to searchbar, there will be a lot of chances for a visitor to buy from your store?
I would recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
I hope my feedback will help you convert visitors into customers.