Can you take a moment to critique my website/store!

mylondonskye
New Member
1 0 0

Hi,

 

If yo have a moment, could you critique my website/store.  www.londonskye.com

 

Many thanks!

 

 

 

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Reincarnated
Pathfinder
102 8 24

Hey there.

 

Overall the site looks good, but a few things to note.

 

1.) Is the main page on Wix, and the rest on Shopify?  I would say try to get it all on Shopify.    Your Shopify Store is loading really fast but the wix site is at nearly 5 seconds for me, with the Instagram app doing most of the slow down there.

 

2.) Your Mailing list Popup takes up nearly half the screen and its in your face as soon as the page loads.  This can be very annoying to customers.  You should have at least a 30 second delay on it in the least in my opinion.  I really like this article about them.  https://www.clintavo.com/blog/110771/why-i-dont-like-email-newsletter-signup-pop-ups.

 

You would be better off to use the one on the bottom of the page, and offer a one time discount when they sign up :)  This can also help convince them to make their first online purchase.

 

3.) Your shop now, Shop, and About links open into new tabs this would not be needed if you kept the whole site on Shopify.

 

4.) You have a very Large open space on your contact page, before the footer.  Dont hide your footer.  It has your mailing list sign up ;)

 

5.) Your Footer in your products if Very cluttered on the right side, but very sparse with the Rest.  Should get the Payment options lined up along the bottom in a single row.  Should make it look nicer.

 

6.) If you plan to keep them separate I would setup a CName on your domain for shop.londonskye.com so it looks more professional :)

 

Another reason to keep it all on Shopify, is if Wix has an issue, your basically taking down your shopify store with you since all your Main links are on Wix and pointing to Shopify.  Main site goes down, and no one knows how to get to the other site.

 

Best Regards,

Digitally Reincarnated Technologies.

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Hi Mylondonskye,
I have just visited your website, and here are some feedbacks for you :)

1. Improve your page speed

Your page speed is extremely low on both mobile and laptop devices. You can check it via Google Page Speed Insights, and get improvement suggestions. In fact, your website visitors can quickly leave your website without making any sales if they have to wait too long for the page loading. 

 

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2. Make your website responsive on all devices

Nowadays, customers often make their online purchases on different devices. So, you need to make sure that your website is shown well on different devices. This will bring better shopping experiences for your customers. When they are satisfied, they are more willing to buy your products. 
Here https://recordit.co/lMFQrwLAn8 is what I see when on visit your online store on my mobile. It seems that your page width is not fixed, so it may cause inconvenience for your website visitors to view your page.
You can use the Shopify page builder app to make your super effective and high-converting online store. 

I hope these above feedbacks are helpful for you <3

 

 

- Tips to optimize website loadspeed: academy.pagefly.io/how-to-speed-up-website

- Do you need to customize your landing page, product page, blog, coming soon, FAQ, about us pages? Check out PageFly - Advanced Shopify Page Builder.
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Sudipta
Shopify Expert
277 13 55

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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