Give some delay for the pop-up with a discount and remove second pop-up. Both appearing at the same time.
The Instagram widget at the bottom of your site redirects your users to Instagram and interferes the shopping experience, there is a solution for this. I mean it will open the gallery on your site and won't redirect your potential customers.
Also, I believe that you need to correct your FB and Instagram links on your site, or is it just me who couldn't get to the page?
And somehow reviews widget on product pages didn't work for me, I mean it didn't expand
Hope it helps :)
Home page looks good and trusted.
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Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.