Great job on your store! I've taken a look through on mobile and have some feedback for you.
I'd recommend disabling the newsletter notification on mobile as it covers your navigation menu. You might consider adding a newsletter opt-in at checkout instead.
For the custom message portion I'd recommend adding in a paragraph text field instead of a single text field.
With every sale you do offline, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code:
You could also offer incentives such as free local delivery:
If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:
For you, I’d recommend creating videos to market your products. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook (I recommend doing both). As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
I can see the potential here, on TikTok packing sweet orders are very popular types of videos. It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get adsense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns adsense money by allowing YouTube to place ads in his videos.
Definitely think this could be great for you, hope you give it a go.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hey @darrenj1, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I've taken a look at your store, and your store's overall appearance is visually appealing, well-designed and your branding is well done. Here are a few suggestions that you can work on which will help you to drive conversions:
- Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.
- You should add a loyalty program in your store. Many brands have started using the loyalty program to build long-term relationships with their customers. To make customers purchase from you again you have to give them rewards and loyalty points. You can give welcome points, on allowing for push notification, on a sign-up, on following or sharing on social media, and many other activities. Engage them with gratification and build relationships with your customers by offering such kinds of rewards. It will help you to increase the number of push subscribers, email subscribers, reviews, social media presence.
- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. Enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Run email campaigns and push campaigns. Email marketing is the key to promoting and growing your business, reaching your customers in real-time, increasing revenue, and selling more products than you would do normally.
- Add a web push notification- It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. You can send back in stock and price drop alert notifications to bring customers back to your store.
Start engaging with customers and reach them via different channels. Plan marketing strategies and target them accordingly. Start targeting the right audience at right time. It helps in bringing conversions to your store. Entice customers with the help of discounts and offers.
To implement marketing strategies and above marketing automation tools in your store and targeting the audience to bring conversions you can install the all-in-one Shopify app AiTrillion.
P.S- Free plan available, you can install AiTrillion for free here.
Hope you are doing good. Your store looks nice and here are few suggestions.
->As per navigation, customers sometimes may lost track of their products they wished to purchase, try to add Wishlist feature and recently viewed products feature.
->Wishlist : Add 'Wishlist" button beside add to cart . Wishlist will helps us to send emails to customers to drag his intension towards item and make him to buy.
->Recently viewed items: Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore. Better to add recently viewed items in product page
Reduce space and fill it with customer reviews
->Below the add to cart ,add "Buy now" button . Buy now will helps the customer to directly redirect to buying option.
->Rewards & Credits: Credits helps to increase the orders, and make customers to buy the products with rewards and credits. You can give credits for registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. Setup a reward program for giving points and let customers redeem on their next purchase.
->Social login: I would like to suggest social login page like login with facebook, instagram , google ,linked in and twitter. which helps the customer to login easily .
->Videos; You can create a videos on your products and these also you can share on social media pages daily, this will helpful for your conversions.
Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus Customer Account Page. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.
Hope this will HELPFUL! If you find it useful, leave a like and accept solution to let me know!