Congratulations on launching your store! I think you've done a great job choosing a theme and organizing everything.
I want you to succeed so here is my honest feedback..
You are offering a wide range of products on your website, you have lingerie, kids clothing, fitness, curvy and etc. The issue here is that you are going to have a really hard time with advertising since your target audience varies for each section of your website. I would definitely recommend niching down. For example, if you were to only sell , then it would transform your social media posts, your website design and your ads. I think the mistake people make in selling so many products is that they assume they will appeal to everyone, but unfortunately it has the opposite effect. After weeks and months of plenty of traffic but no sales, store owners are left discouraged and frustrated. Definitely don't want that for you so please consider niching down and check out our video on how to do SEO so that you are reaching your intended audience:
In addition to niching down, I'd also recommend setting yourself apart by researching what is currently trending in your niche and focus on selling that. A good product choice should have these qualities:
I have a lot more to say on this topic, but I cover it in our video so I'll leave it here for you to watch:
PS: If you decide to give Ecomhunt a try, here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
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Best of luck!
Hello @Bobby0024, I hope you are doing well! here are few suggestions that you can work on:
- Your store looks really good. You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchases and customer lifetime value. You can add a web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- Make sure you are using email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.
- Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
If you need help with setting up the features, I will be happy to help.
Hope this Helps!