Rose here from Shopify. Thanks for reaching out!
I would be happy to provide some feedback on your store. At first glance - it looks great! I can tell you put a lot of work into your site. Here are a few recommendations.
When landing on your site, I was automatically asked if I would prefer to see the prices in my local currency. While this is helpful, customers will be looking for an effortless experience. I would suggest using a currency application that uses geolocation to automatically detect your customers local currency such as Auto Currency Switcher.
Main Menu Location
I can see that you have your main menu on the top left and another one at the slight bottom right corner of your site. I would recommend removing the drawer menu on the right and centering the left side main menu so that it is clear where your customers can find your various collections and pages. This will improve the customer experience and simplify things aesthetically. Also, ensure that this menu option is available on the other pages as well. Consistency is key and if there is a different menu link on other pages, it may confuse customers.
Add Dropdown Menu
I recommend adding a dropdown menu to your Men and Women collection page links. I can see you have collections for Jackets and Bottoms for each main collection. A dropdown menu will make things simpler for your customers to find exactly what they're looking for.
Homepage Instagram Feed
Your homepage looks fantastic! There's lots of great information and just the right amount of featured products. I would suggest adding an Instagram Feed to your homepage to round off your branding and expand your social following.
Images on Collection Page
On your collection page, I can see that you have two links to sub collections in both the Women and Men pages. I would suggest centering these images:
I hope that helps! If you have any other questions, please let me know.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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