Customers but no sales... What can I improve?

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Tourist
6 0 0

Hello everyone! 

 

I just released my store, but I'm not getting any sales. I am running a split test on Facebook Feed of the ULTRA Smartwatch and got a few Adds to Cart but no purchases yet

 

Could you please tell me how can I improve my store?

 

Regarding the ads, I am running 5 split tests with the following settings: 

  • Countries: ePacket available
  • Age range: 18-45
  • Interests & Behaviors: 
    • Ad Set A: (Fitbit / Polar / Garmin Fitness) & (Engaged Shoppers)
    • Ad Set B: (Fitbit / Polar / Garmin Fitness / Fabletics)
    • Ad Set C: (Fitbit / Polar / Garmin Fitness / fizik / Cyclingnews.com / Job title: Cyclist) &
    • (Chris Froome / Vuelta a España / USA Cycling / Haute Route / I Love Cycling /Tour de France / Giro d'Italia / Neil Armstrong / UCI World Tour / Cycling club / Cyclingnews.com)
    • Ad Set D: (Fitbit / Polar / Garmin Fitness)
    • Ad Set E: (Usain Bolt / Allyson Felix / Mo Farah) & ( Boston Marathon / Saucony / Runner's World / Polar / Paris Marathon / Nike Running / Half marathon/ Brooks Running / Employers: Marathons)
  • Results:
    • Ad Set A:  R: 8.8k   CV: 50   ATC: 1.   CI: 3.
    • Ad Set B:  R: 8.5k   CV: 87    ATC: 1.   CI: 2.
    • Ad Set C:  R: 8.8k   CV: 138  ATC: 2.  CI: 4.
    • Ad Set D:  R: 10.1k  CV: 130  ATC: 3.  CI: 6.
    • Ad Set E:  R: 7.2k    CV: 28    ATC: 0.  CI: 2.

 

Could you please tell me how can I improve my ads?

 

CV: Content Views

ATC: Adds To Cart

CI: Checkouts Initiated

R: Reach

 

Thank you!!

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Shopify Partner
472 47 238

Hi berlumeOff,

Do you try retargeting?
Do you sent a coupon code who left the checkout process?

FnLabs?

We are specialized in app development and theme customization for Shopify Stores. Our focus is on providing customizable and user-friendly apps to help store owners grow their business.
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Tourist
6 0 0

No, I haven't. I will try it right away. Thanks

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