Hope this is the correct website https://adventuresinoutdoorfun.com
First things I notice is that colors are very different, is there any way you can stick with 2-3 of them throughout the whole theme?
Also, I see that the Reviews tab is from one app and the review slider on the homepage is from a different app. Is there any way you can stick with one because the style and the colors are very different?
Moreover, there are a lot of sticky buttons (tabs) on your website, if you could arrange them properly or remove the one for reviews and keep it as a page would be more efficient.
When you go to the product pages, you might notice that there are 3 widgets for the reviews, I strongly recommend to get rid of 2 and keep the one which works properly, you will save more space and won't confuse customers who will doubt to buy any product from a suspicious website.
As for the "Frequently Bought Together" please arrange it properly and move it below the description and above the reviews widget, so customers will actually pay attention to it.
Hope it helps
Cal here from Shopify, thanks for reaching out to us. When discussing choosing a niche, I always ask why you pursued the niche that you have? Was it based on market research? Did you test the product with an audience and found it be in demand?
I think many businesses fail because they don't test the product with their intended audience first. If you are planning to start a second store, in a whole new niche, it may be prudent to do market research and validate it first.
There is a great article here on you can construct some useful marketing personas for your business to identify and test potential customers!
Cal | Social Care @ Shopify
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