Do you think my shop is reliable?

[TusGatitos]

Hello guys! I recently created my website based on droppshiping, a place where you can buy products related to cats. I have no idea about e-commerce, SEO, design, etc., but I am very excited about this new job. So, I would be glad to know if you trust my online store, if you would buy etc

Tus Gatitos

thanks guys!

[Dirk]

Hey there, @TusGatitos 

Thanks for reaching out today. First off, congratulations on launching your store! It is coming along nicely. Below I have shared some of my insights and tips regarding your cat-related business. Starting from the top of the homepage:

Avoid using banners (especially multi-slide banners) for the sake of just adding them in. They can quickly add to your store's page load speed so you should use them for direct selling purposes as opposed to relaying info such as quotes and information. Ideally, you want these banners to go directly to a collection or a specific product that you are advertising that is relevant. For example, if it's wintertime, it would be a good idea to show some of your products that can assist cats during the cold months and other necessities when it comes to caring for a cat.

The other thing is your text bar at the very top of the page appears to be showing quotes. While this is a nice touch, it would be much more valuable to show information that is relevant to your customer's potential purchase. It's common practice to include shipping info, discount codes, or various deals in this area. This will keep your customer informed and feel comfortable checking out on your store.

The other thing I noticed is the banner ads you have in your store that lead to 3rd parties. Generally speaking, I would avoid this. While it may seem like a good idea to earn some potential passive income, it really throws of the legitimacy of your brand by showing unrelated products. People tend to avoid seeing ads, especially on an eCommerce store where you are selling your own products. It's not worth the risk of losing a potential customer to a third-party advertisement.

Another key to success is building a strong brand. Branding involves developing a compelling, positive and lasting image of your business that creates an emotional connection with your customers. The strength of your company’s brand could mean the difference between struggling for recognition and sales or thriving as a dynamic, best-in-class business. This can seem like a daunting task at first, lucky for you we got ya covered! We discuss several key aspects of branding in our branding articles hub This will take you from A-Z for developing and executing a brand that thrives. Not sure where to start? How to build a brand in 7 steps is a terrific starting point. I'd love to hear more about the direction you would like to take/achieve as far as your 'brand voice' goes.

Let me know if that helps! If there is anything else I can help you with, please let me know.

[neha-sparq]

Hey Tus Gatitos,

The search landing page is disabled. Apart from that, the advertisement appearing on the site header looks quite awkward. Kindly remove it from there and place it somewhere else. Logo alongwith the main menu and sidelinks should be shifted upwards to avoid the unwanted white space due to the advertisement on the header top. Other noticeable points for store modification are mentioned below:

1. "Home" is a much suitable word to be placed instead of "Start" at the beginning of the main menu.
2. For proper site identification, a favicon is a must.
3. I would love to see an Account login/sign-in system, as it is a must for an ecommerce.
4. Brand promotion can be better facilitated by adding Instagram images to the site footer.
5. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
6.  Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
   Check out the features live here.
   You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wishing you all the luck and fortune for your coming days.

Neha :)

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!