Great job on getting it this far and launching. The branding, and aesthetics make for an easy to read on the eyes when scrolling through the pages.
I have listed some feedback that came to my attention when reviewing your website..
Menu / Footer Based on the color scheme you have a bright website but the side menu seems very dark with the top portion being hard to read and the lower menu even harder to read since the font is smaller and lighter. To make this more U/I friendly and consistent I would:
Sidebar Menu: Make the links all consistent with size / color. Also some letter spacing to make text easier to read with the current font-family.
Menu: The logo is taking important pixel real estate which can be used to grab the users interest. I would would make the overall size smaller.
Homepage: Very simple page that is just selling. I would make the user experience more interactive. A slider / video / Some company branding? I would recommend creating more content.
Collections Page: If you can make the images take the whole space that would look more appealing or even remove the grey background when the image doesn’t take the space.
Product Page: Product Images I would set to scroll so I don’t need to scroll so as much down.
Overall I would say to make some minor tweaks your website the U/I experience will Increase.
I hope this feedback helps you.
The logo is quite large, which looks quite awkward. Other areas to work on are as follows:
Hope your store gets more sales in the days to come.