I am new to the Shopify community and have some beginner questions about how to best market my first drop shipping business. About seven days ago, I came across a YouTube video about ways to make money working from home and discovered drop shipping. Since then, I have been consuming information about building a site, best practices, etc.
I have set up my site. I have written out my product description, and I have tried to include social proof mechanisms (to the best of my understanding). However, I have hit a road block. I have no idea who my target audience is.
My product cannot be advertised on Facebook due to COVID-19 stuff, so that is off the table. But, it can be advertised on Instagram. However, being new to this game, I do not know where to start on Instagram for researching my target audience, building their personas, and A/B Testing ads.
Basically, what are your tips for how to launch a product from scratch on Instagram and find a target audience.
If you read my post, THANK YOU! I am a newbie and would appreciate any feedback I can get!
Why don't you work on building a brand yourself also. Most of my top clients built brands and get sales for free. It might take a little longer but its worth it in the end. Could even do both. Only really need to get to 1-2k followers on Instagram before most niches can make sales from the page.