Hey there, @EcomWorld!
Thanks for asking for some feedback! Let’s just dive right in.
First, are you targeting an audience who is specifically looking for cooling fans, or would you be getting a general audience who may need it? The reason I ask that is the biggest issue I saw was a knowledge gap. When I came to the page as a new visitor without any knowledge of it, I didn’t know what I was looking at or what it does. Above the fold, it’s not telling me enough to get me to scroll down.
I like that you have a video, but I don’t think it’s being used in the right spot on the page or in the right context. Instead of showing it by your laptop, show it on your phone. I was distracted by the motion that I didn’t read “Mobile Phone Cooling Fan - Reduce Battery Heat.” It doesn’t stand out. The white text over the video blends. But even then, I’m not sure it is telling me why I need this product.
There is one missing title/tagline:
In general for the homepage, I think you need to take a step back and use visitor behavior to find out what your visitors think. Where are they clicking (use click heatmaps)? How are they scrolling (use scroll heatmaps)? What happened during their visit? I would really use that information to find out more about how they use your homepage in particular.
Also, you’re missing a huge opportunity here with your banner. It’s not linked, and the message is really too long. Use the banner as a way to communicate a deal (i.e., free worldwide shipping) and link to your products. Take out the Order Now and Customer Support to focus only on that promotion.
This is where I would use click heatmaps the most. Where are people clicking? Are there options that could be housed only in the footer and not in the main navigation? A few suggestions:
A few things stand out:
I would suggest running a poll to ask people something like, “What phone cooling products are you looking for today?” that then link to specific collections.
I’m on the ChillMax USB Air Condition...page. Here’s what I noticed:
Your website has so much great opportunity here, and I know that visitor behavior is going to help drive those changes to result in more growth and sales for your store. Lucky Orange has heatmaps, session recordings, polls and more with a free trial (no credit card required) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny