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Coolceylon
New Member
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Hi,we are coolceylon.com and looking for great feedback from you all about our camping gears store.we like to give feedback to your store.
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neha-sparq
Shopify Partner
1957 124 434

Hey Cool Ceylon,

The store looks quite "well-maintained and unique". Just improve a few aspects mentioned below and it would be a perfect balance.

  • You are missing the "home button" at the header menu beginning.
  • "Favicons" enhance user experience so add one to your site as well for unique identification.
  • "Social media is quite important for efficient branding". So, create Facebook and Instagram business pages as well for better advertising.
  • For better traffic and sales, you can Run some advertisements from the popular app Kit . Kit is the extra set of hands you’ve been looking for to help with marketing your store. As your FREE virtual employee, Kit will recommend the marketing activities most likely to drive sales.
  •  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  • Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  • Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here

Well done! All the best.

Neha :)

 

 

 

 

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Dear Coolceylon,

 

Congratulation for your store.

 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

 

  • Page loading Speed - Mobile Speed Need to Improve, Currently 29-35 . you need to improve website speed to make it more user-friendly for both device desktop and mobile. This is one of the most important steps for improving conversions and sales. This year, during the Black Friday Cyber Monday (BFCM), Shopify stores in 175 + countries around the world created a new record with $2.9+ billion overall sales. Among these, 69% of sales have been made on phones or tablets, while only 31% happened over the desktop.

coolceylonspeed.png

  • Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
  • Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  • Footer -Optimize your footer.Need lots of improvement. 
  • Increase the popup time.

coolpopup.png

  • Custom search - Customize the search icon with a toggle effect so the search form slides out when user clicks on the icon. Makes your site look neat.
  • Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  • Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  • Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  • Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
  • Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  • Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  • Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store 
  • Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  • Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  • Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  • Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
  • Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
  • Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
  • Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
  • Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Use track order feature.
  • Need to improve Overall Design.

If you need help please contact us at https://www.task4store.com/pages/contact-us

Best Regards
MS Web Designer| MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
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Aizada
Shopify Partner
385 34 156

Hi @Coolceylon 

 

The store itself is great and the prices are very pleasing. I would expect those products to cost twice more :) I will gladly share my opinion on your site, however, I recommend to not do ads or active marketing quite yet, because people are not in the hiking mood at the moment :) 

 

Here you go: 

 

1) Fix the collection page layout. The actual products are getting mixed 

Screenshot (3).png

 

2) 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is a social proof. In my opinion that is an essential of every site. I highly recommend (almost insist) and adding that feature on your site.

 

3) Write more detailed product descriptions adding keywords. 

 

4)  Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

 

5) Reduce the font size all over the site 

 

And a very important step is to gain customer trust. You might be a hiker yourself, and must know that  a lot of hikers are quite picky with the gear they use.  Work on being more visible on Social Media, have people recommend you, talk about you. 

 

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available.

 

 Hopefully, I managed to help you. If so, please let me know by liking this post. 

 Take care and stay healthy <3

 

 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
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