On our store we sell merchandise based on our mobile game Castle Cats.
We have an average of 1500 visitors a day but have a low conversion rate. We market the game via Facebook (where we get most of our sales) and in our game (where we get most of our visitors from, around 60-70%). Returning customer rate is around 18% which I believe is OK.
I need overall feedback on the store. Performance, layout, theme, flow, quality of images, products, price point, apps that we really need etc.
Most of our users are on mobile so if you focus on the mobile version that would be great.
Store name: www.castlecatsstore.com
We appreciate the feedback and I will give back to this community in any way I can! :)
Hey Castle Cats Store,
A unique header template should be created for highlighting discounts/shipping offers if any. Apart from that, some other noticeable points to be considered for store improvement are as follows:
Hope the store receives an improved conversion rate in the days to come.
Looking at your site I came up with a cool idea!
Since it is a store based on an online game I thought why not add gamification on your site as well? I am familiar with your game, and I was thinking you could give out different ranks depending on what activities visitors complete on the site. The ranks can be just like the ones that you have on your actual game. Let's say a person left a review, he/she will get points, placed an order -got corresponding points, and with certain amount of points ranks will be given. Clearly ranks will have more perks like free shipping or per cent off. All of that can be done within Rewards program of Growave.
The app has 10 fully customizable marketing features in one. I think, besides Rewards program, you will enjoy Reviews, Wishlist, Instagram galleries and Social Login. To be honest, there are a lot of ways Growave can help your conversion rate, book a call here and I will gladly share those tips with you. https://calendly.com/growave
With that being said, here are some other notes I took while browsing your online store:
-the page loading speed on mobile version is 42/100. The issue is caused by excessive JS codes, heavy images and some other factors. I recommend using lazy load.
-on mobile and desktop both I recommend using a fixed static scroll of navigation bar. Since you do have quite a lot of items on your store, you want to give your customers quick access to essential links.
-I see that you are using email marketing apps. For them to be effective you need as many emails as possible. I recommend using Social Login for that and also offering discount for subscribing to newsletter.
I think that is it for now. I will let you know if I notice anything else.
Your store is great and there is an audience there that is interested in your products. With a little marketing effort you will reach you needed market.
Looking forward to having a call with you:)
Honestly, if you ask me I have tricks that can skyrocket your conversions on your store-
By the way, I collect some articles which I think it's valued when I research conversion rate. If you want them, send an email to me. I'll send them to you.
Hey @Skaldh ,
1. Add web push notifications, it will help you to retarget your customers even when they are not on your store. It will also reduce the abandoned cart rate.
2. Add a chatbot to make sure you never lose any of your customers.
3. The first fold of the website should always have a call to action in it - and here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.
4. Add smart pop-up.
5. You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.
This will help you to increase conversions and sales. Also, will help you to retain your customers for the long run.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.