Hi there! Maggie, Shopify Expert here :)
Your store looks very authentic - I love the quality product images and you keep consistent with the style of the photos, which is excellent. Consider specifying your brand - you are in a highly saturated market, so make sure to target a specific customer type and define it in your store. Your Google snippet reads: "Women's Clothing Boutique" which makes difficult for Google to feature you in specific search results, which means your traffic is not relevant yet.
Make sure to specify the style of clothing you're offering, such as urban, glamorous, preppy etc. which is the first step. Then pick the keywords your target customer would use in Google when searching for your type of clothing and use them when optimizing your website.
For example with this product: https://sadeglamour.com/products/lep your product title is "cheetah girl dress". When I analyzed it in MOZ Pro tool it shows that there's not enough monthly search volume and this keyword has very high difficulty:
Also, this keyword attracts results of the stores selling girl costumes, meaning you'll be less likely to rank for this keyword in Google, selling ladies dress.
A much better keyword choice would be "cheetah print dress"
It has 851 - 1.7k monthly searches and has significant;y lower difficulty, meaning it would be easier to rank it at the top with this keyword. You can use it instead on this product page [title, image alt tag, description] to start ranking for it and drive more relevant traffic.
Your URLs are also not defined, e.g. the above product's URL is: https://sadeglamour.com/products/lep
It would be much more SEO-friendly and easier for Google to rank if it was: https://sadeglamour.com/products/cheeah-print-dress
Can you see the difference? Make sure to work on your URLs as well, as they're important for Google.
Product descriptions - consider adding longer and more detailed product descriptions. That’s also a great way to build a rapport with your visitors and convert. Short one-sentence description can make an impression you are not willing to make an effort for your customers, which can leave them feeling like why should they make an effort and buy from you.
Good product description can easily put you above a competitor selling similar product, but not having the items described enough to convince people to buy. Detailed descriptions can also help you build your authority and knowledge of the niche, which is essential for buyers, who want to feel they can trust your expertise and the choice of the products.
See below how to write product descriptions that sell:
I also noticed the pop up image is slightly distorted - make sure to optimize it as well:
Here are a few guides that might help:
Looking for a more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard
The women's clothing space is competitive with almost unlimited options. You are going to need to work on your design and branding to help standout. I have worked with a number women's fashion brands from boutique to ASOS. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some work to take it up a level but you got this far and you can make it to the next level. Hope you found this helpful, if so please click "like" below to let me know.
You can optimize the product titles the same way - start by finding the best keywords for your niche, write more specific titles and make sure to use keywords when relevant in the titles. If you're not sure how to find the best keywords, give me a shout!
I agree with @DuaneBrown clothing niche is competitive. Build a connection and give anyone that interacts with you a awesome feeling. Why do you think Kylie Cosmetics did so well ? Stacks of people love that family. Work out a way people can start loving you and your brand also.
Also take in the advice Maggie @Rockpapercopy has suggested. She knows her stuff.
Overall Keep up the good work. Shopify is a learning curve. Keep putting in the work and you will win in the long run.
If the images you are uploading into Shopify are not the same size, that would be why they are showing up all different size. You need to upload your video to YouTube and link that to Shopify. Cheers.
|an hour ago|