Nick here from Shopify.
I really like what you've done with your store so far between both the name and the photos. You've put yourself in a great place to take things to the next level. Let's take a look at some of the things you can add/ improve on below:
As I mentioned I think you're in a great place to take things to the next level and wish you the best of luck.
Ok here are my three cents. I am doing this even though I run a dog store called dogparentsonline.com
1st thing: stop advertising on facebook, instagram, and twitter. Get from the ap store programs: google shopping, sitebuster and seo ap also make sure to type in a description in the picture the pull down is alt text. I believe that facebook is not really good at all except for people advertising how to advertise on fb.
I spent 3k plus on fb add and got 1 sale. get google merchant store it is free along with google anaylitics and google adwords, I fixed my Seo problems, use words like buy now or act now on the description page. I repeat don't advertising on face book , people go there mainly to socialize not buy, trust me this is true. you may also want to get a seo app called ranking coach it teaches you how to optimize seo keyword tricks (for better lack of words) .
Also on google shoping you just have to run one campaign and set it to get customers to buy, The Machine learning will start looking for people the more you get the better the machine. It automatically makes advertising titles and descriptions. You no longer need to run multiple adds and key words the maching learning will do that for you so just run one google shopping ad and if it starts getting better, and it will, Also I noticed your prices are low. I raise mine 25% higher than suggested retail price, that gives you 60% of which you can cover your cost, shopify 29.00 aps 20.00 and fees for credit cards, as well as free shipping if you want to . I have found that people who are ready to buy dont mind paying for shipping.