I observed few points on your website, I hope those are helpful for your website.
-> You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.
-> Arrange all gallery image sizes are in equal.
-> I see one of your item in view page, item contains only specifications you can add the description of items, An elegantly composed item description clarifies the advantages of the item and persuades the customer that they need the item as well as need it. Your item description is the one you need to catch their eye to in light of the fact that it can without much of a stretch pull in them and influence them to put in a request.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
Hey there Rotisha
Congratulations on your store. Your collection is so beautiful and the product images look amazing! Kudos on that.
You are definitely headed in the right direction design wise, with a few tweaks and turns you'll be able to achieve your desired results in no time.
I have a few recommendations, I hope they will be of help to you.
1. I would clean up the design of your homepage and feature less product. Try to only feature the best of the best and make each product larger on the screen, so it's easier to see what you are selling. Having 2 by 2 or 3 by 3 layout would let you increase the size of each image and make it pop off the screen more.
2. Length of pages - Your homepage and product single page is long and would also be needing a scroll to top button so that the viewers can easily go up to the top of your page with just one click. Providing you with a link of an app that does this best. Scroll to top
3. Improve credibility by bringin in a human touch in your website. Maybe add a blog and keep publishing fresh content out once in two weeks and this will allow you to drive traffic, help in starting conversations and build credibility.
4. Hero Image - Let it be only one image rather than a rotating carosuel. The viewer does not get time to think if they are interested in the product and it's gone. There are many other reasons why a rorating carousel is not the best option - See here
5. You must have a live chat, there is no way around it. If any viewer has any questions, they should be answered when they are on the website. This would descrese the drop rate of the website and if people's problems are solved the conversion rate increases.
6. Connect yourself through Linkedin and Twitter - these are the gems of e-commerce store advertising. Add those to your footer as well.
7. Add a section for the customers and buyers to add reviews on your product, this helps build your brand credibility and trust for a new buyer.
8. Lastly, as per my opinion you will have to create some urgency and social proof (social proof - once you start getting sales) in your store.
Social proof will help your visitors see who all has bought your products and who has added your product to their carts and that increases the trust of the viewer on your product and increases the conversions as well.
And as for urgency -
For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute.
If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.
One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.
Instead, focus on periodically offering great deals that really are limited.
I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.
Press " Like " or accept my solution to let me know if it was of help to you.
Hi @Rotisha !
I have the following recommendations for you:
1. Think more about your logo - it does not look professional and eye-appealing
2. Your homepage looks like a product page - is very long, has too many products, and does not intrigue the visitor to stay more and purchase something.
3. Hero banner - change the images (use high-resolution ones)- add CTAs.
4. Move the navigation bar a little bit to the left, so you will not have so much empty space
5. I could not find About us page, if you do not have it, add it.
6. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?
Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
7. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
8. The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
9. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page. The strongest results came from the most frequent posts.
10. If your website is credible, you’ll be able to generate more site traffic. One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways. If you have the means, you can use celebrities to promote your brand. That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.
11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
12. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
13. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
14. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
15. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hyde here from Shopify. Great question!
The conversion issue is obviously one of the most common questions asked by store owners. This is the ultimate goal of running a store, after all, to get people purchasing! There are a lot of ways you might approach this and there is no one correct method for all stores and business types.
Given that, we’ve put together a whole section here on our blog that deals with optimizing your conversion rate.
There’s one blog in particular here that deals with ways to increase your conversions that I would recommend.
A large part of securing conversions is gaining trust. To do this, you need to give your customers a credible brand to believe in. Consider investing more time and content in your About Us page for example:
And maybe don't locate it under "App Products"? Here's what an About Us page should contain.
Also, your "Contact Us" page for your store doesn't seem to link to anything, it just loops back to the homepage as you can see here:
Here's how to create a contact us form to give your visitors a professional means of contacting you.
It will always be up to you as the store owner to brand, market, and research for your business; though hopefully, the resources above will provide you with some leads to pursue.
If you would prefer to get some professional help with your marketing for your store you can consider hiring a Shopify Expert Marketer. Experts are professional service providers that have a track record of working with Shopify stores.
I hope that all helps!
All the best, Hyde.
I hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. About Us and Contact Us pages should be added to the header menu this will help people understand why your brand is unique from other brands.
2. Create social media platforms and attach the links to the footer menu as digital media is the new norm this will help you to reach out In masses. Example Facebook Ads, Twitter etc.
3. Bigger images in your catalouge view product list with bigger images and hidden description can increase sales and will add brand value to your products. Ensure that every product has large images in the product view that zoom to fill the browser window.
4. Branded video content is likely to take over consumers who are 300% most likely to watch a video about a product rather than read a description.
5. Engaging the audience by writing a blog with good titles and posting them on different social media platforms will create an impression that you are the most knowledgeable and customers will look upto you for further knowledge.
6. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster.
I hope this helps!